Wednesday, October 30, 2019

Crisis Awareness and Organizational Audit Essay Example | Topics and Well Written Essays - 750 words

Crisis Awareness and Organizational Audit - Essay Example The companies however must be aware of the underlying danger due to competition from other companies, especially the international ones. The companies reduced reputation may also mean loss of market and sales. The company must take caution on the arising effects of mortgage closers and move ahead to repair the damage by restoring trust among the clients. The companies need good and aggressive leadership to be able to forecast on what to do the arising crisis. Enough time and cash is also needed to be able to remunerate its workers well, plan and carry out research on available methods of dealing with every crisis. The companies also need creditors to be able to supply enough cash to sustain it during the crisis e.g. low sales. Legal and business advisers are also necessary to help the company come up with viable changes that are befitting and reverting the crisis. (See http://www.nationmultimedia.com/worldhotnews/read.phpnewsid=3008276

Monday, October 28, 2019

Manage Resistance to Change Proactively Essay Example for Free

Manage Resistance to Change Proactively Essay Register for this journal is available at http://www. emeraldinsight. com/researchregister The current issue and full text archive of this journal is available at http://www. emeraldinsight. com/0262-1711. htm Managing diversity using a strategic planned change approach Earnest Friday Management in the College of Business Administration, Florida International University, Miami, Florida, USA, and Managing diversity 863 Received October 2002 Revised February 2003 Accepted February 2003 Shawnta S. Friday School of Business and Industry at Florida AM University, Tallahassee, Florida, USA Keywords Diversity management, Strategic management, Change management Abstract Many organizations have implemented various types of initiatives within the last few decades in an effort to deal with diversity. A possible missing vinculum (link) between how an organization deals with diversity and its impact on the bottomline is a corporate diversity strategy that is executed using a planned change approach to systemically manage diversity. While many organizations have implemented a corporate diversity strategy, most have not used a â€Å"planned change-corporate diversity strategy†. The lack of a â€Å"planned change-corporate diversity strategy† is quite likely to inhibit managing diversity from becoming systemic to an organization’s culture and its way of doing business, thus tending to disallow the potential bene? ts of diversity to be maximized. Hence, this paper offers a framework for using a â€Å"planned change-corporate diversity strategy† to: progress along the â€Å"diversity continuum† starting with acknowledging to valuing, and ultimately to managing diversity; and systemically managing diversity using a eight-step â€Å"managing diversity process†. Introduction Over the past few decades, academicians, practitioners and organizational researchers have recognized that diversity is a phenomenon that has a wide array of affects within the workplace, and society in general (Koonce, 2001; Stark, 2001; Williams and O’Reilly, 1997). In this paper, diversity refers to any attribute that happens to be salient to an individual that makes him/her perceive that he/she is different from another individual (Williams and O’Reilly, 1997). Some widely accepted differentiating attributes include racioethnicity (which encompasses race and ethnicity), gender, nationality, religion, functional expertise, and age. Even though racioethnic and gender diversity tend to receive the majority of the attention in the organizational diversity literature (Stark, 2001; Williams and O’Reilly, 1997), this de? ition allows for the frameworks offered to be applied to any type of organizational diversity salient to members. Diversity programs have been implemented in many multinational organizations, primarily, in an effort to improve working relationships Journal of Management Development Vol. 22 No. 10, 2003 pp. 863-880 q MCB UP Limited 0262-1711 DOI 10. 1108/02621710310505467 JMD 22,10 864 between white males, whose relative numbers continue to decrease, and demographically different individuals, whose numbers continue to increase in the workplace (Friedman and DiTomaso, 1996). While many multinational organizations have a corporate diversity strategy, most have not implemented it using the suggested planned changed approach posited in this paper. Given the intensifying â€Å"war for talent† in today’s competitive, global business environment, it is imperative that the execution and evaluation of a corporate diversity strategy use a planned changed approach to not only acknowledge and value diversity, but to also systemically manage and inculcate diversity into an organization’s corporate culture. This type of approach can contribute immensely to an organization’s ability to use all of its human capital as a strategic means to gain and maintain a competitive advantage in today’s dynamic, global marketplace (Richard, 2000). It has been purported that if diversity can be effectively managed in an organization, some potential bene? ts to the organization include greater creativity and innovation, and improved decision-making (Cox, 1991). Conversely, if diversity is not managed effectively, some potential major costs to the organization include, at a minimum, breakdowns in communication, interpersonal con? ict, and higher turnover (Cox, 1991). While there may not be much empirical evidence to substantiate claims that effectively managed diversity directly leads to bottomline increases (Chatman et al. , 1998; Richard, 2000; Stark, 2001), there is real-world evidence (e. g. Coca-Cola, Denny’s, Publix, and Texaco settlements) to suggest that not effectively managing gender and racioethnic diversity has been, and can be, detrimental to organizations and their bottomlines. Thus, it is a logical extrapolation that an organization’s ability or inability to create a culture in which diversity is systemically acknowledged, valued, and effectively managed is more likely to determine the affects diversity will have on it’s bottomline. Many organizations have implemented various diversity initiatives as a part of their corporate diversity strategy (Koonce, 2001), but most have not used a planned change approach to strategically align their initiatives with their long-term objectives and strategic positioning. It is highly probable that this lack of planned strategic alignment contributes immensely to the purported ineffectiveness of many diversity initiatives (Stark, 2001). Consequently, an organization that seeks to maximize the potential bene? s of diversity should devise a â€Å"planned change-corporate diversity strategy† prior to implementing diversity initiatives. The purpose of the planned change-corporate diversity strategy is to align the organization’s diversity initiatives (designed to manage diversity) with the organization’s strategic goals, and ultimately make managing diversity an integral part of the organization’s culture. An aligned planned change-corporate diversity st rategy will contribute immensely to the long-term effectiveness of diversity initiatives aimed at better managing all of he organization’s human resources. This is especially signi? cant for organizations with a highly diversi? ed workforce. With a planned change-corporate diversity strategy, diversity initiatives are aligned with organizational policies, procedures, and systems. Such alignment is desired to systemically reinforce an organizational culture that encourages the effective management of all employees in order to garner diversity’s purported bene? ts, including the end goal of increasing the bottomline. Thus, frameworks are presented for using a planned change-corporate diversity strategy to: advance from the initial passive states of acknowledging and valuing diversity to the ? nal active state of managing diversity on the â€Å"diversity continuum†; and systemically manage diversity using the speci? c eight-step â€Å"managing diversity process†. The diversity continuum and the planned change approach Valuing diversity and managing diversity as distinct phenomena Over the last few decades, a myriad of articles have been written on the subjects of valuing diversity and managing diversity (Wanguri, 1996). In some cases, valuing diversity and managing diversity have been considered, and sometimes used, interchangeable when, in fact, they are two different phenomena (Jenner, 1994). By the very nature of their de? nitions, valuing and managing diversity are distinctly different. Valuing refers to the relative worth, importance, or signi? cance of something, whereas managing refers to taking charge or coordinating and supervising situations. Given these de? nitions, valuing diversity should be considered a more passive phenomenon, where importance or signi? ance is given to individuals’ differences, which does not automatically lead to visible actions or reactions on the part of the individuals valuing the diversity or differences. Managing diversity, on the other hand, should be considered an active phenomenon, which involves supervising or coordinating and directing the diversity or differences individuals bring to the organization to ensure the organization’s strategic go als are being fully and effectively met. In other words, it refers to successfully organizing the organizational inputs of individuals with diverse backgrounds. This de? nition is consistent with the managing diversity de? nition given by Thomas’ (1991): â€Å"a ‘way of thinking’ toward the objective of creating an environment that will enable all employees to reach their full potential in pursuit of organizational objectives†. The diversity continuum As a result of the confusion in the literature between the two phenomena, valuing diversity and managing diversity, it is not dif? cult to understand why consensus does not exist on the claims of bottomline bene? s as a result of the attempts organizations have made to value and/or manage diversity. In addition to the confusion, lack of consensus could also be a function of the Managing diversity 865 JMD 22,10 866 complexity of the diversity concept in the organizational context. Given the complexity of diversity within an organizational setting, it is possible that perceiving it in terms of a set of three elements that delineates what to do with diversity may serve t o simplify or clarify the confusion in the diversity literature. Therefore, a diversity continuum is offered to guide researchers and practitioners in moving from the more passive states of acknowledging diversity and valuing diversity, on through to the more active state of managing diversity. As individuals ? nd themselves in situations with diverse individuals, they are likely to take one of two courses of action: avoid dealing with the diversity, or recognize that the diversity exists. In the case where individuals avoid diversity, they do not face the fact that diversity is an issue. It is likely that these individuals do not accept the idea that they are likely to be biased in their interactions with others that they perceive to be different from themselves. Although avoiding diversity is viewed as a possible response to diversity, it is not included in the diversity continuum. The diversity continuum is based on the assumption that individuals take the second course of action and recognize diversity. Once diversity is recognized, as previously stated, the diversity continuum serves as a framework to delineate the three potential states of dealing with diversity: acknowledging, valuing, and managing diversity. The three sequential components of the diversity continuum are: acknowledging diversity; valuing diversity; and managing diversity (see Figure 1). Acknowledging diversity, the ? rst component, refers to recognizing the existence of diversity or the individual differences individuals bring with them to a particular setting. In order for individuals to truly acknowledge diversity, they must be exposed to it, experience it, acquire knowledge about it, and they must develop an understanding of diversity. The second component of the diversity continuum is valuing diversity. Valuing diversity, as de? ed above, refers to the signi? cance or importance being given to the diversity or differences individuals bring with them to a particular setting. Having an appreciation for, as well as respect for, the differences that diverse individuals bring with them to the work setting can lead to the last component. The last component of the diversity continuum is managing diversity. As stated above, m anaging diversity refers to the planning, organizing, leading of individuals with differences or diversity in a particular setting, such that their inputs are used to accomplish the organization’s strategic goals. Even in racioethnically homogeneous organizational settings, organizations make large investments to ensure an appropriate organizational culture is fostered. An appropriate organizational culture is desirous, such that individuals are systemically managed to perform and accomplish its goals, not just hoping that their performance will somehow lead to the accomplishment of the organizations’ desired goals. Thus, similar systemic efforts are necessary in order to manage Managing diversity 867 Figure 1. The strategic management process emographically diverse individuals such that the organization can gain the maximum synergistic bene? ts from their contributions as well. The planned change approach Rather than being reactive and waiting for a â€Å"diversity crisis† to take place before a change is made (i. e. Coca-Cola, Denny’s, Publix, and Texaco settlements), an organization should be proactive in systemically Managing Diversity. Hence, an organization and its m embers should make the necessary changes to proactively move from just settling for the ? rst stage of acknowledging diversity to the ? al stage of managing diversity. The Lewin-Schein change model is offered as the theoretical framework to proactively and systemically facilitate the management of diversity in organizations. This planned change model is based on the premise that the organizational forces propelling change must subdue the forces resisting change for highly effective change to occur. Therefore, it is posited in this paper that the Lewin-Schein change model is a framework that can assist organizations and individuals in moving through the sequential elements of the diversity continuum. It is also posited that this model can be applicable at JMD 22,10 868 both the organizational and individual level for managing diversity. While Allen and Montgomery (2001) offered the Lewin-Schein change model as a framework for creating diversity, the model is offered in this paper as a framework for Managing Diversity. The Lewin-Schein change model involves three stages: unfreezing, change (moving), and refreezing (Lewin, 1951; Schein, 1992). For the organization or individual to experience successful change, the three stages need to be addressed in succession. Unfreezing using a planned change-corporate diversity strategy In the unfreezing stage, the organization’s or individual’s present culture (which includes perceptions, attitudes, and behaviors) toward diversity, needs to be unfrozen. This means there needs to be enough motivation within the organization or individual to want to change from its present state to the new desired state. Thus, in moving from one end of the diversity continuum to the other end, with managing diversity being the desired outcome, management must desire that its members move from just acknowledging and valuing diversity to managing diversity. As presented previously, managing diversity refers to systemically organizing and directing the inputs of all organizational members (including diverse individuals) to ensure the organization’s strategic goals are met. Likewise, the individual must want to move from just acknowledging and/or valuing diversity to the ? nal phase of managing diversity. At the individual level, this movement involves governing one’s actions toward diverse individuals in a way that allows for healthy, productive interaction with those diverse others. Therefore, to unfreeze the organization’s culture and its members’ current state of mind toward diversity, a planned change-corporate diversity strategy should be devised and aligned with the organization’s strategic positioning to reduce the forces that are striving to maintain the status quo (Dobbs, 1998). A ? rm’s strategic positioning The strategic management process is employed by many organizations in order to distinguish themselves from their competitors in the marketplace (David, 2001; Porter, 1985; Steiner, 1997). Although there are several schools of thought in the strategic management ? ld, the generally accepted components of the strategic management process are: strategy formulation, strategy implementation, and strategy evaluation as explained in Figure 2 (David, 2001; Hill and Jones, 1998). Strategy formulation is comprised of developing or reviewing the organization’s mission, vision, and long-term goals; conducting internal and exte rnal assessments to identify the organization’s strengths, weaknesses, opportunities, and threats (SWOT); setting selection criteria and selecting the strategies that will afford the organization the best strategic positioning relative to its competitors (David, 2001; Steiner, 1997). Strategy implementation entails allocating the appropriate resources to ensure the Managing diversity 869 Figure 2. The three levels of organizational strategy selected strategies are properly executed (David, 2001; Steiner, 1997). Strategy evaluation involves setting control processes to continuously review, evaluate, and provide feedback concerning the implemented strategies to determine if the desired results are being accomplished, such that corrective measures may be taken if warranted (Hill and Jones, 1998; Steiner, 1997). As illustrated in Figure 3, there are usually three levels of strategy associated with large-scale organizations. The corporate level strategy de? nes the organization’s purpose and the lines of businesses in which it plans to operate, thereby providing the overarching direction for the organization. If an organization only operates in one line of business, its corporate level strategy and business level strategy are effectively one in the same (David, 2001; Hill and Jones, 1998). A business level strategy is the blueprint that should enable an organization to leverage its resources in order to differentiate itself from the competition within a particular line of business (David, 2001; Hill and Jones, 1998). The functional-level strategies serve to support the organization’s business-level strategy by providing direction for the appropriate short-term activities required by each functional area to meet the goals established in the business-level strategy (David, 2001; Hill and Jones, 1998). Consequently, having properly aligned corporate, business, and functional level strategies aid an organization in its efforts to accomplish its goals, thereby strategically positioning itself to successfully compete within the marketplace (David, 2001; Hill and Jones, 1998; Porter, 1985). Combining highly differentiated and ef? cient human capital with clearly delineated corporate, business, and functional level strategies can prove to be a competitive advantage for an organization (Barney, 1991, 1997; Wright et al. , 1995). An organization must view strategies for developing and managing its employees JMD 22,10 870 Figure 3. Alignment between corporate strategy and planned change-corporate diversity strategy as a part of its overarching corporate level strategy if it desires to have highly differentiated and ef? ient human capital in today’s competitive, global environment. Therefore, one argument of this paper is that any organization seeking to realize the maximum bene? t from having a diversi? ed workforce should have a planned change-corporate diversity strategy that is aligned with the organization’s overall strategic positioning. Developing a planned change-corporate diversity strategy The organization â€Å"wishing to create an environment that enables all employees to reach their full potential will have to . . . change organizational practices as necessary† (Thomas, 1991). However, prior to changing any organizational practice, a comprehensive strategy for how to accomplish that change should be devised based on an in-depth understanding of relevant organizational dynamics (i. e. culture, structure, ? nancial position, strategic initiatives, etc). Theoretically, a strategy should precede the structure of an organization. Consequently, a planned change-corporate diversity strategy should be devised to align with the organization’s corporate strategy before structuring diversity initiatives (as illustrated in Figure 4), and reinforced using a planned change approach. Organizations that have elevated their diversity strategist to executive-level management are likely to have an overarching corporate diversity strategy in place. But, it is not as likely that the diversity strategist is using a corporate-wide planned change approach to systemically reinforce the proposed changes in the corporate diversity strategy throughout all of the Managing diversity 871 Figure 4. The diversity continuum organization’s policies, procedures, and systems. Regardless of whether an organization has a corporate diversity strategy or not, it may be necessary to superimpose a planned change-corporate diversity strategy over existing disjointed diversity strategies and initiatives. At the onset of such an endeavor or superimposition, corporate diversity mission statement, vision, and goals must be formulated to articulate the purpose diversity initiatives will serve within the organization and the desired outcomes to be achieved from such initiatives. The delineated desired outcome should be designed to systemically manage diversity. Conducting internal and external assessments are essential steps in devising a planned change-corporate diversity strategy. An internal assessment will allow the diversity strategist to decide how to position diversity strategies and initiatives within the organization’s structure, and to align them with all of the organization’s policies, procedures, and systems. To assess the external environment, the diversity strategist should use environmental scanning tools to extract best practices based on benchmarked diversity strategies and initiatives at other leading organizations. Through the internal assessment, the diversity strategist should become intimately familiar with the organization’s values, vision, mission, strategies, goals, and initiatives, all of which constitute a sound basis for understanding the organization’s culture, policies, procedures, systems, and overall strategic positioning. The diversity strategist must become equally familiar with the bene? ts and shortfalls of various diversity initiatives. The strategist must conduct an analysis to determine the most appropriate linkages between the organization’s overall strategic positioning, policies, procedures, systems, and its diversity initiatives. Before proceeding, the diversity strategist must recognize and effectively articulate a clear strategic ? t and alignment amongst the organization’s overall strategic positioning, policies, procedures, systems, JMD 22,10 872 and diversity. Both strategic ? t and strategic alignment are necessary to strengthen the business case for allocating resources to support the planned change-corporate diversity strategy. In order to realize the maximum bene? ts from diversity, the planned change-corporate diversity strategy needs to be properly executed, evaluated and refrozen to ensure that the stated goals are being met, and that the organization’s culture and members are moving toward and sustaining the desired state of systemically managing diversity. Moving to systemically managing diversity Once the present state is unfrozen, the move that will allow the organization’s culture and members to advance to the desired state should be put in place. In this case, the move is to culturally reengineer the organization and its members to the true state of managing diversity by implementing the managing diversity process. The social learning theory (Bandura, 1977) is offered as the theoretical framework for the managing diversity process. It has also been offered as the theoretical framework for developing training programs in the cross-cultural and expatriate literature (Black and Mendenhall, 1989; Harrison, 1994). There are four major tenets of social learning theory: motivation, attention, retention, and reproduction (Bandura, 1977). These tenets are re? ected in the eight steps of the managing diversity process. In an effort to truly manage diversity, a change in the attitudes and behaviors of individuals, and in organizations’ systemic and institutional ways of doing business is required. Therefore, it is posited that utilizing the tenets of social learning theory can aid in the acquisition of the learning that is necessary for organizations to maximize the inputs of all of its diverse members. The planned change-corporate diversity strategy serves as the motivation for the learning of new behaviors and attitudes. Hence, once the planned change-corporate diversity strategy is articulated, the move through the eight steps of the managing diversity process should be instituted to assist individuals and organizations in culturally reengineering and moving to the desired state of managing diversity. The eight sequential steps of the managing diversity process include: (1) exposure; (2) experience; (3) knowledge; (4) understanding; (5) appreciate; (6) respect; (7) modify attitudes and behavior; and (8) healthy interaction. All of these are undergirded by tolerance (see Figure 5). The acknowledging diversity component of the diversity continuum is composed of steps (1)-(4), and they re? ect the â€Å"attention tenet† of social learning theory. The valuing diversity component of the diversity continuum is comprised of steps (5) and (6), and is re? ective of the â€Å"retention tenet† of social learning theory. Steps (7) and (8) constitute the managing diversity component of the diversity continuum and the â€Å"reproduction tenet† of social learning theory. The movement through each of the eight steps requires individuals to progressively develop appropriate skills to enable them to manage how they deal with individuals whom they consider different from themselves. Therefore, executing the eight steps in the managing diversity process serve as the necessary movement required to progress from acknowledging and valuing diversity to managing diversity. The true movement through the eight steps from acknowledging diversity to managing diversity is a paradigm shift, in that it entails a change in the treatment of diverse individuals (Fitzpatrick, 1997). Managing diversity 873 Diversity training In order for an organization to realize the potential bene? ts that can be afforded by employing diverse individuals, there needs to be a paradigm shift in which the inputs of diverse individuals are systemically managed within an organization to enable the successful accomplishment of its strategic goals. Training of individuals is viewed as a necessary tool to facilitate the organization in achieving its goals. Diversity training should be viewed no differently than any other type of training in which an organization invests. Therefore, it should also be viewed as a necessary tool to manage members’ behaviors and their ability to work productively with diverse individuals. After canvassing the literature, it has been noted that most diversity training programs merely raise individuals’ awareness of or sensitivity to diversity (Grubb, 1995; Jenner, 1994). Some few diversity training programs go as far as attempting to change individuals’ perceptions of diversity and how they communicate with people different from themselves (Grubb, 1995). However, these programs tend to be offered to only select employees, and they tend to be short in duration, ranging from a one-hour session to a series of one-day sessions several times a year (Koonce, 2001). The major drawbacks to most existing diversity training programs are that: . they do not build skills to facilitate individuals’ ability to actually manage their interactions with individuals different from themselves; . they are not rigorous nor time-intensive enough to create a paradigm shift in individuals’ treatment toward individuals different from themselves; and JMD 22,10 874 Figure 5. The continuous managing diversity process . there are no enduring reinforcement mechanisms embedded in the organization’s culture to ensure all individuals’ inputs are successfully managed to met the organization’s strategic goals. Managing diversity As a result, most (if not all) existing diversity programs have not been successful in creating enduring change in the way individuals interact with individuals different from themselves, nor have they been successful in changing their organization’s culture to one that systemically manages diversity. In order to create enduring change in individuals and the organization’s culture, members of the organization at all levels need to participate in diversity training that encapsulates the comprehensive managing diversity process. The outcomes that should be expected from participation include, but are not limited to, skill building in the following areas: the ability to clearly articulate their ideas and feelings; con? ict management skills; effective giving and receiving of feedback; effective listening; group observation skills; and group decision-making skills, all of which will facilitate modi? d attitudes and behaviors, and healthy interaction with diverse individuals. Individuals have to come to grips with their feelings, thoughts, attitudes, and behaviors toward diversity and others with whom they are different. In the ? rst step of Exposure, individuals provide public notice of where they are at that point. They do this by: laying open who they are; divulging where the y are; unmasking themselves; and receiving others’ culture. Step (2), experience, involves gathering information through personal involvement, encountering, seeing ? rst-hand, and living through events. In the third step of Knowledge, individuals become well informed, thus able to be conversant because they become familiar or acquainted with the culture of others. Knowledge serves as the basis for step (4), understanding. Because of their grasp of cultural realities, individuals are able to comprehend (understanding) relevant cultural dynamics, which leads them to be sensitive, and enables them to share unique insights and perceptions. In step (5), appreciate, individuals’ acceptance of the worth of a person’s culture and values makes it easier for them to welcome and â€Å"justly† estimate diverse individuals. Resultantly, individuals are able to respect (step (6)) diverse individuals; thus, they are able to pay attention, pay deference, and pay tribute to the values, worth, and culture of diverse others, as well as give personal consideration to the diverse individuals. Successful movement through the ? rst six steps, along with tolerance underpinning each step, should lead to modi? cations in individuals’ attitudes and behaviors toward diverse individuals, which is step (7), modify attitudes and behaviors. This change in attitudes and behaviors, again, along with tolerance should lead to healthy interaction (step (8)) with and amongst diverse individuals. Step (8) is a function of continuous acceptance and execution of steps (1)-(7). Therefore, this is a ? uid (not static) process that must be recognized for its ever-changing and 875 JMD 22,10 876 evolving nature. The requirements for successful execution of the managing diversity process are strenuous and time intensive because it requires individuals to modify their attitudes and behaviors. Thus, they must modify the way they interact with individuals different from themselves, and not just expect that they either avoid, acknowledge, or value those individuals that are different. Given that all individuals in today’s global business environment are likely to encounter others that are different from themselves on a frequent basis, the managing diversity process should be viewed as analogous to the open systems approach – it is a continuous process that maintains a constant reciprocal relationship with the environment. Refreezing the systemic management of diversity Successful movement through the managing diversity process requires individuals to change. Resistance to change is inherent in any change process, and it will be no different in this process (Harrison, 1994). Therefore, the managing diversity process is a ? uid, continuous process that needs to be systematically reinforced and embedded in the organization’s culture and individuals’ interactions, such that the organization’s culture and its members do not revert back to just acknowledging or valuing diversity. Hence, refreezing the desired state of managing diversity requires reinforcing the new perceptions, attitudes, and behaviors with emphasis on the modi? ed behaviors and healthy interactions individuals have adopted as a result of going through the managing diversity process. In order for individuals and organizations not to revert back to their previous states, the new desired state must go through the refreezing stage to be institutionalized. This should be accomplished through systemic, on-going training and daily interactions at the individual level, and through revised policies, procedures, and systems at the organizational level. At the individual level, the systemic, on-going training should not be just periodic training that merely exposes individuals to diversity. A great deal of time is necessary to cement these newly adopted attitudes, behaviors, and skills for healthy interaction. This kind of cementation is required for these newly acquired attitudes, behaviors, and skills to become totally embedded in the individuals’ natural way of interacting with diverse individuals. The systemic, on-going training needs to be skill-based and experiential in nature to promote long-term changes in the way individuals work with individuals different from themselves. This type of reinforcement at the individual level will contribute to the cultural reengineering that also must take place at the organizational level. To reinforce the desired state of managing diversity at the organizational level, revised recruiting, appraisal, development, and reward systems, as well as an enforceable diversity policy need to be implemented (Allen and Montgomery, 2001; Hemphill and Haines, 1998; Miller, 1998). The revised policies, procedures, and recruiting, appraisal, development, and reward systems need to re? ct the organization’s position on how the inputs of diverse individuals will be managed, such that their contributions fully aid the organization in meeting its strategic goals. A written, enforceable diversity policy, stating the systemic action steps and behaviors expected by all employees is a must as it relates to effectively managing the organizational inputs of all individuals. Everyone’s inputs should be effectively managed to contri bute to the achievement of the organization’s strategic goals. The revised policies, procedures, and systems should also align with the planned change-corporate diversity strategy. Given the resources and time required to revise and initiate implementation of the revised organizational policies, procedures, and systems, individuals are likely to resist these changes initially. Therefore, it is quite likely to be a dif? cult and time-consuming process to make the appropriate and necessary revisions to the organization’s policies, procedures, and systems. This is an essential and critical step necessary to ensure the organization and its members do not revert back to their previous attitudinal and behavioral states. It is paramount that revised policies, procedures, systems, and planned change-corporate diversity strategy are clearly communicated to all members of the organization to ensure that it can be appropriately recognized, executed, evaluated, and reinforced. To reinforce this cultural reengineering effort, management needs to initiate and actively participate in the refreezing stage, the same as they must genuinely participate at the unfreezing and moving stages. Potential limitations As with any theoretical model, there are limitations. One potential limitation of this notional model is that no matter how well it is implemented, there are likely to be some individuals whose attitudes may never change or they may continue to consciously or unconsciously show favoritism toward those whom they consider to be similar to themselves (Gilbert and Ivancevich, 2000; Miller, 1998). Another potential limitation is that subtle forms of biases against diverse individuals may still exist informally within the organization and/or outside of the work environment; thus, highly impacting individuals within the organization. Backlash is also a potential limitation; members of the majority are likely to perceived that they are being excluded at the expense of including diverse individuals (Hemphill and Haines, 1998). Additionally, if the training initiated to implement the managing diversity process is perceived as a bad experience, the organization’s leadership may abandon the initial implementation, hence dooming all future diversity efforts. However, by using the suggested planned change approach along with well enforced diversity policies and disciplinary procedures for violations of the diversity policy, it is more likely that individuals’ behaviors can be altered to be more tolerant of others whom they consider to be Managing diversity 877 JMD 22,10 different (Gilbert and Ivancevich, 2000). This will allow the talents, skills, and abilities of all individuals in the work setting to be used to meet organizational objectives. Conclusion Given that individuals are less willing to leave their differences outside the doors of the workplace (Thomas, 1991), an organization’s ability to systemically manage diversity will become more important, in years yet to come, if it wants to ensure its ability to compete successfully in the global marketplace. This paper suggests that, ? rst, a planned change approach should be used to systemically manage diversity, by developing and implementing a planned change-corporate diversity strategy. Second, organizations should execute their cultural reengineering efforts to move individuals and the organizational culture along the diversity continuum from the states of acknowledging and valuing diversity to the desired state of managing diversity. Movement to the desired state of managing diversity can be achieved by using the managing diversity process. It is also suggested that the organization needs to provide on-going training, and needs to institute new policies and procedures. Additionally, it must engage in appropriately different recruiting, appraisal, development, and reward systems that systemically reinforce the cultural reengineering of moving to the state of managing diversity. These new undertakings will ensure that the newly reengineered culture of managing diversity is inculcated into the organization’s culture, and its way of conducting business domestically and abroad. By adopting and executing the frameworks offered in this paper for ystemically managing diversity through a strategic planned change approach, managers will have created an organizational environment where they will be able to enjoy healthy, innovative, and productive interactions amongst diverse members of the organization. The following is a list of other potential bene? ts that may be derived from using the offered frameworks: . in general, individuals will develop an increased knowledge of and appreciation for other cultures; . individuals will learn to value and respect the cultural norms, behaviors, and attitudes of others; . here is likely to be a greater receptivity to necessary organizational changes; . there is likely to be a lessening of workplace anxieties; . a reduction in organizational con? ict; . a more pleasant work environment; and . increased performance and productivity. 878 In conclusion, the proactive management of diverse human resources will aid organizations in gaining and sustaining a competitive advantage in today’s dynamic global marketplace.

Saturday, October 26, 2019

Learning Styles and Strategies :: Teaching Education Essays

Learning Styles and Strategies My learning style is generally well balanced between active, reflective, sensing and intuitive learning. However, I have a more moderate preference toward the visual learning over verbal and the sequential over global learning. The results of my test did not surprise me. I realize that I comprehend better when shown how to do something over reading directions from a text. I feel the assessment of my test was very valid and the questions that were asked were relative to the process. I believe that my test results were very accurate. As a learner the instructional strategies that work best for me are the visual along with sequential and I would use these in a classroom with games, graphs, pictures, charts, films, and other tools. To help students that do not learn in the same way, an instructor must incorporate other strategies in the classroom to accommodate each of the different learning styles. This would include using the reflective learning style by giving the student a chance to think about a subject and come to a conclusion to bring to class a discussion. It would also include addressing the verbal learning style by assigning reading material of different types the student could address in class. An evaluation quiz could be used in the classroom utilizing each learning style to access the different learning styles of the students, giving the instructor information about her students learning skills. This information could then be used to better structure the class material so that each student is accommodated. There are many different technologies out there that can be helpful in today’s classroom to address the different learning skills of students.

Thursday, October 24, 2019

Comment on the poetic devices Essay

I am going to study two poems based on conflict. The first poem is â€Å"Belfast Confetti† by Ciarà ¯Ã‚ ¿Ã‚ ½n Carson and the second poem is â€Å"Slough† written by John Betjeman.  Ã¢â‚¬ËœBelfast Confetti’  From what I understand, Carson comes from an Irish background and possibly used to be a local reporter. His attitude to conflict is that he feels war and conflict is confusing, so by associating with something he understands he can relate to, for example: ‘journalism’, he uses punctuation to explain the confusion in the riot. Belfast Confetti is a poem, which is from when Carson was a journalist in Belfast. It is a bleak picture of modern society and it’s about when he became stuck in the middle of a riot – It describes how Carson runs down alleys to escape but is always trapped. He compares the riot, an unknown experience, to journalism a familiar experience. This is done by metaphorically describing the explosions, gunfire, and thrown missiles, linking them to punctuation and he describes it and his feelings to the reader.  Carson also experiences an explosion while in the riot and is unfortunately deeply affected by the explosion-he loses his sense of identity because of what happens and he feels confused and disorientated. The poet doesn’t actually mention whether he thinks the bombing is right or wrong, which is refreshing in a time when everyone has an opinion about the freedom of Ireland from England. However, the title is confusing, making the reader think that this is going to be about celebrations, but it in fact, turns out to be about a bomb.  The first stanza describes the riot as Carson remembers the events, and the sheer violence comes tumbling out.  As soon as the poem begins, the reader is hit in an urgent, dynamic fashion.  Ã¢â‚¬ Suddenly, as the riot started†¦Ã¢â‚¬ . This creates a sense of panic and causes the reader to explore the possibilities about why the riot squad has been involved in action. It also sets the tone for the rest of the poem. In the second line, we see an exhaustive rush of words, which is describing about a car exploding. The poet finds it impossible to shape the sentence together. This may possibly be because he is distressed on recalling the event.  Ã¢â‚¬ Nuts, bolts, nails, car-keys.†Ã‚  We see some use of onomatopoeia in the poem between ‘fire’ and ‘stuttering’.  Ã¢â‚¬ This hyphenated line, a burst of rapid fire†¦I was trying to complete a sentence in  my head, but it kept stuttering.† The letters ‘t’ and ‘f’ are onomatopoeic. Here, he (the poet) shows confusion and difficulty in expressing himself. The use of punctuation words means that there is a running theme through out the poem.  Ã¢â‚¬Å"raining exclamation marks†¦an asterisk on the map†¦hyphenated line†¦punctuated†¦with stops and colons†¦a fusillade of question marks†.  A meaning that could be taken from this is that sentences are one of a few things that differ us from animals. The fact that he was â€Å"trying to complete a sentence in his head† speaks volumes about his state of mind at the time.  Also, the actual use of punctuation in the poem slows the poem down so that the reader can reflect on what has happened but the full stops also represent gunfire and a dead end to for-fill his achievement -unable to escape anywhere. †Every move is punctuated. Crimea Street. Dead end again†Ã‚  In the second stanza, in the second last line, the poet inserts an empty line. He has done this to emphasise his disorientation and confusion from the bomb/explosion.  It is also rather odd that the poet has used question marks in the poem, as a good poem shouldn’t need to have unanswered questions at the end. These specific question marks are used for effect and also mean that he doesn’t have to formulate an opinion about what’s happening, an opinion that could upset those around him. They also allow the reader to make up their own opinion. †My name? Where am I coming from? Where am I going?†Ã‚  By saying â€Å"Saracen, Kremlin-2 mesh. Makrolon face-shields. Walkie-talkies†, he gives the reader an inhuman picture of the army by depicting it as a collection of military equipment, intimidating in its coldness. The actual sound of the line too with the predominant consonant â€Å"k† and heavily fragmented lines contribute to this effect.  Also, I think that when Carson says â€Å"Balaclava, Raglan, Inkerman, Odessa Street- why can’t I escape?† he is unsure of an area that he knows because of everything that is happening. This maybe because the memories of the incident haunt the writer as he struggles to explain the events. He is also, maybe unintentionally, dropping names as freely as confetti.

Wednesday, October 23, 2019

Need for collaborative projects in business courses Essay

Group projects are integral to the business curriculum and can be useful in developing students’ skills and abilities as managers. However, faculty encounter several problems with group projects, including assessing students’ efforts, aiding good communication and coordination among members, and making sure the project is a truly collaborative effort. Technology may aid in addressing these problems; electronic discussion boards and chat rooms, for example, can help faculty and students enhance collaboration and increase the accountability of group members. Keywords: Discussion boards, chat rooms, collaborative learning, student projects INCREASED GLOBAL COMPETITION and other changes in the business environment over the last several years have led organizations to restructure themselves. One aspect of that restructuring is a shifting of responsibility and decision making downward and a movement toward self-directed work teams (Cohen, 1993). To prepare students to thrive in this environment, we obviously need to teach them effective teamwork and communication skills. This article describes two tools that can help accomplish this task, the electronic discussion board and the chat room. These can foster interdependence in group projects and deeper, active learning. First, we discuss the need for and benefits of collaborative projects, the problems of group work, and the role of technology in such projects. We then provide recommendations for incorporating these electronic tools in business communication classes. Need for Collaborative Projects in Business Courses. As many researchers have noted, the structural shift towards teams occurring in many organizations should be reflected in the classroom (Bobbitt, Inks, Kemp, & Mayo, 2000). Using groups in class thus prepares students to work collaboratively in the business environment while promoting collaborative learning in the classroom itself. The first benefit of group work in the classroom is that it teaches students how to work collaboratively in the business environment. Business organizations repeatedly indicate that the increased use of teams in the real world has increased students’ need for exposure and experience with teams (Buckenmyer, 2000). Companies that use teams creatively spend many hours and dollars training individuals to work in teams and training managers to manage teams. Through working in groups, students can enhance their abilities in setting goals, delegating work, and dealing with conflict (Colbeck, Campbell, & Bjorklund, 2000). They can also improve their communication, leadership, problem solving, and technical skills. All of these skills are highly rated by recruiters and employers and will help graduates meet the demands and rigors of the workplace (McNally, 1994). The second benefit of group work is that these projects promote collaborative learning. University educators have embraced cooperative learning methods as ways to engage students and to foster cooperation (Ravenscroft, 1997). Researchers have found that the values of Generation X are highly individualistic, visually-oriented, and aligned with information technology, not with the sharing of information (Buckenmyer, 2000). Thus, group course projects, with proper guidance, can help these students learn to deal effectively with others. Group work learning can be an excellent way of encouraging the development of higher cognitive skills in students (Thorley & Gregory, 1994) and can be effective even for relatively quiet group members. When groups work well, students consistently fare better in class, on tests, and in attitudes towards the instructor and each other (Jones & Brickner, 1996). The quality of learning is improved by peer support, with students gaining experience in communication, negotiation, organization, and task management. Cooperative methods have been recognized as effective ways to motivate students to become actively involved in learning. The collaborative group project creates a forum that allows students to take an active approach towards their own education. The security of working within a group provides an excellent entree into the progression to independent and autonomous learning (Maguire & Edmondson, 2001). Problems with Group Projects The many benefits of collaborative projects, however, are often offset by problems. First, a common problem is the failure of the group to work together effectively. Students may exert an individual effort but are unable to coordinate their efforts effectively with their group members to achieve any kind of synergistic benefits (Tullar, Kaiser, & Balthazard, 1998). Group members need to be contributing their ideas, questioning and learning from each other, and building on the efforts of the other members. For collaborative learning to occur, students must coordinate the diverse skills and abilities of their group members to address a complex task (Tullar et al. , 1998). A second problem is that often group members simply divide a project so that each individual writes a portion. Then, just before the project is due, the students bring in their disks and combine files without coordinating their efforts or talents effectively. Third, group work often leads to unequal contributions of members, resulting in â€Å"hitchhikers† and â€Å"workhorses† (Cottell & Millis, 1993). These â€Å"hitchhikers,† also called â€Å"free riders† and â€Å"social loafers,† can cause problems in the workflow of the group, as they do not do their fair share. Members of the group have difficulty addressing the free-rider problem and documenting the problem and their efforts to solve it (Gremler, Hoffman, Keaveney, & Wright, 2000). The issue becomes one student’s word against another’s as the teacher tries to determine fair individual grades. Finally, group projects are often assigned without the allocation of class time for groups to develop cooperative skills or to become cohesive (Michaelsen, 1992). There is limited time in class to discuss both the needed topics and the mechanics of group management. In many cases, groups meet on evenings and weekends when faculty members are not available for assistance. Additionally, many group members are geographically and temporally dispersed, which makes organizing face-to-face group meetings difficult. The Role of Technology in Enhancing Collaborative Learning Active and cooperative learning approaches will be counterproductive unless they are thoughtfully implemented and well supported. Communication tools like discussion boards and chat rooms can be effective in inter-team collaboration as well as in faculty-student communication. These tools can help ease the problems discussed in the previous section. By solving these problems with technology, faculty can address three learning goals: empowering students, improving their communication skills, and developing their ability to work collaboratively. Finally, these technological communication tools offer teaching opportunities by allowing faculty to be more accessible to students and to track students’ efforts better. Addressing Group Project Problems Internet-based tools can be a tremendous help in coordinating team efforts, particularly when the team is geographically (whether by a few miles or a few thousand miles) or temporally dispersed (Kaiser, Tullar, & McKowen, 2000). With technology, groups can meet either synchronously, using chat rooms, or asynchronously, using threaded discussion boards, in which group members contribute to the group discussion at times convenient to their schedules over a defined time period. These tools enable everyone in the group to talk at the same time or at their convenience by typing their comments into the forum that instantly distributes their comments. Additionally, strong personalities have greater difficulty dominating the group as everyone has equal access to the â€Å"floor. † Students may feel more comfortable presenting ideas this way than in a face-to-face meeting, and the quality and professionalism of their ideas may be higher, knowing that their participation is being monitored. The discussion forum also gives all students ample time for reflection so students’ responses are often more thoughtful than those in face-to-face situations. Studies have illustrated this level of increased and more evenly distributed participation from students in computer-supported groups (Tullar et al. , 1998). Addressing Learning Goals Projects provide opportunities for experiential learning, that is, students apply what they have learned to real-world situations and thus develop decision-making skills. But in doing so, projects often produce anxiety as students struggle to determine what answer the instructor wants. However, with these projects, whether it be a case, a report of a business issue, or a business plan, faculty are typically not searching for one right answer, but rather are concerned with the process that students use in solving problems. Teaching students to ask the right questions is thought to be more important than giving students the right answers. In the real world, there is neither one right answer nor is there a â€Å"sage on a stage† that can direct students to the right answer. Students need to learn how to find and to support the answers for themselves. The use of electronic discussion boards and chat rooms can aid student learning in the struggle through the project process. Thus, three learning goals can be addressed through the use of electronic discussion boards and chat rooms with experiential group projects: (1) empowering students to become active participants in their learning, (2) increasing students’ communication skills in describing and solving problems, and (3) enhancing students’ abilities to collaborate and work with others in developing their own resources in solving problems. To achieve these goals, education must involve interactivity among instructors, students, and the materials, and electronic discussion boards and chat rooms can enrich that interactivity. Providing Additional Teaching Opportunities Another advantage of these tools is the opportunity for faculty to participate in the discussions and e-mails. Faculty can use these tools to demonstrate concern for students and to provide additional accessibility and feedback. In fact, the transactional distance encourages faculty to maintain a facilitative role rather than an authoritative role (Moore, 1993). Finally, these tools make it easier for faculty and students to keep track of what everyone has said as there is a written record (Kaiser et al. , 2000). Students have the opportunity to reorganize and reshape their understanding of course content. The Web-based tools allow thoughts to be captured for future examination, elaboration, and extension. The end result is usually more robust and thoughtful discussions. In fact, threaded discussions can extend the time that both instructors and students invest in the course (Bruce & Hwang, 2001). Recommendations for Using These Tools Many universities are starting to use various computer course tools or platforms to promote online learning. These platforms, such as BlackBoard or WebCT, can be used to design either Web-based or Web-assisted courses. For several years, we have used discussion groups and chat rooms in Web-based classes but have also found that communication can be enhanced in traditional classes through use of these tools. Since more business organizations are using electronic tools, such as Lotus Notes, to facilitate group meetings, using them in the classroom helps students further prepare for their careers. However, the wise faculty member will be advised that these tools should be used judiciously. Therefore, based on our experience, the following suggestions are made to faculty who are considering the use of Web-based tools. Discussion Boards Instructors and students can compose and post messages electronically on electronic discussion boards. Both public and private discussion forums can be implemented. With many computing platforms, such as WebCT, faculty can set up public forums to start threaded discussions for the class to which the students can respond electronically. Students can use these public forums to post questions to which the entire class can respond, such as for help in finding information for the project. A project normally seems easier when the instructor is discussing it in class and few questions arise. However, students’ questions occasionally occur after class or on weekends. The discussion board allows the opportunity for students to post problems asynchronously and to receive input from the class. The burden is no longer on the instructor to solve every problem as it occurs but is on the students to work with each other as well as with the instructor in solving problems. This is a tremendous lesson for students to learn to deal with problem solving in the real world. When an employer gives an employee a project or task to do, he/she expects the employee to do it on his/her own and not ask for assistance from the employer every step of the way. Students have to learn to be problem solvers on their own, and the use of electronic discussion boards helps develop that skill. The professor’s role is to help get the conversation started. For example, the instructor can post a question on the public project discussion board asking at which sites people are having success finding information for the project. The students can then respond. Those students who respond in a useful manner will be rewarded, such as with a participation grade. Those students or groups who do not respond can be asked on the discussion board for their input. When students see the progress other students are making, they may be spurred to work harder. Additionally, the faculty need to check the discussion board frequently to see if any misinformation is being spread, to ensure â€Å"netiquette† is being practiced, and to restart the conversation as needed. Finally, faculty can take questions that the students ask individually and request that the students post them on the discussion board. In that way the instructor only has to respond once, and similar inquiries can then be referred to that response. This will eve ntually build a culture in the class where the instructor is not seen as the sole source for information, and the students learn to work with each other in solving problems. Additionally, instructors can create private forums to be used to divide students into groups for class exercises or for the use of asynchronous coordination of group projects in which group members cannot all meet at the same time. The instructor can visit these public and private forums to track group progress, to encourage students to help each other to solve problems, and to provide assistance as needed after the students have tried first on their own. In the private group forums, the students are encouraged to use the board to organize group meetings, to post their research findings, and to post drafts of their work for their group members to see and make comments. The professor can encourage individual group members to post their contributions to the paper to the private forum for the other members to see and post suggestions. This would increase group collaboration in a manner that can be documented. After the group has collaborated on a draft of the project, the instructor can offer suggestions. Finally, instructors should consider requiring the groups to post progress reports on their efforts periodically during the term. These progress reports describe what the group has accomplished, what the group’s plans are, if there are any problems, and if there are, how they are being addressed. The instructor should provide guidelines as to what the groups should have accomplished by the progress report dates so the students can determine if they are on track. While these reports could be submitted on paper, doing it through the discussion board makes it easier for group members to be aware of what has been submitted. Chat Rooms. With chat rooms, students can meet electronically at the same time no matter where they are, as long as they have Internet access. Each group can have its own chat room, with the instructor joining in from home or office in one of several ways. The group can meet first and then have a designated time when the instructor logs in to answer questions. The instructor can leave when the questions are answered or give the group time to discuss among themselves and then check back later. For project work, it is important that instructors periodically meet with student groups to answer questions, address problems, and provide guidance. The chat room may be a useful tool in meeting with students out of class. The students can meet with the instructor for a practice â€Å"chat† to get the students comfortable with the technology. The instructor can request that the groups meet with him/her several times during the term to discuss their progress. These meetings can be either in the office during office hours or during designated chat office hours, such as on Sunday nights when the instructor is at home. With traditional classes, groups should have the option to meet in person with the professor, particularly early on in the project. For those students who cannot come during office hours, the chat room provides an excellent way to interact, although instructors may want to set clear boundaries or specific hours for when they are willing to meet in the chat room. When the instructor is meeting with groups via chat, patience is needed. It can be confusing when everyone is typing in questions. While the instructor prepares an answer to one question, several more students’ questions can appear. The instructor needs to make it clear that he/she will discuss questions in the order in which they appear. On the other hand, there may be times when the chat room is silent while the students are preparing their questions. The instructor may want to prompt to see if there are any other questions but should give the students some time if needed. Finally, no one should log off until everyone has finished. Someone may be in the middle of preparing something to post and the silence is seen as the end of the session, or someone may have left the room for a minute and has come back to find an empty chat room. Therefore, a practice chat session may be helpful with these issues. Grading Student Use of Discussion Boards and Chat Rooms Grading student responses in both the discussion forum and chat room can present challenges. Many times there may be a group grade for a project that is then adjusted for the individual student’s grade base on his/her contribution to the group’s project. Additionally, students may be individually graded for their participation in the course. Some students will initially shy away from using the discussion board, as they would prefer to do things the way they always have and do not want to learn a new technology. Other students, particularly those who are too shy to speak up in class, may welcome this new opportunity. It is up to the instructor to provide the incentive to become involved. While a positive attitude may help the instructor in encouraging students, making posts part of their grade, such as a portion of their participation grade, probably ensures the best results. Instructor can grade the posting on several issues: clarity of thought/grammer, quality of comments/critical thinking, and usefulness/participation in responding to other posts. In evaluating the group projects to determine individual grades, instructors often have students submit group evaluations. The information on these evaluations can be substantiated or compared to what has occurred on the group’s private discussion forum and what has been documented in the progress posts. If a group member is not contribution, it is the responsibility of the group to communicate this the instructor and to attempt to deal with the problem before the final project is submitted. The use of the discussion board and chat room can be a tremendous help in tracking a group’s activities. This puts more responsibility on the students to document and address the issues before it is too late. It also aids instructors in making fairer assessments of individual efforts. To better manage the communication tools, instructors should set up clear guidelines for grading, such as describing how many new posts and response posts are required per week, as well as how often the students are expected to check the discussion board. For example, the professor may want each group to submit a bi-weekly progress report on its project. The instructor may also want to review â€Å"netiquette† as well as set limits as to how many posts students can make on public forums to avoid overwhelming the discussion board. The instructor needs to stress that it is the quality of the posts and not the quantity that counts and provide students with feedback to encourage its proper use. Finally, the instructor can also utilize student management tools that are included in the computing platforms like WebCT to determine when and how many posts the students are making. Additionally, search commands can be used to find all the posts one student has made in order to track an individual student’s progress. Conclusion Teamwork and group meetings are entrenched elements of an increasingly global environment. As a result, business faculty must prepare their students, as future managers, to collaborate with groups effectively. Electronic meeting tools, such as discussion boards and chat rooms, can play a key role in that training. These tools can enhance and empower student learning and collaboration as well as increase communication and problem solving skills. By collaborating more effectively in school, students will be better prepared to collaborate effectively in the workplace (Kaiser et al. , 2000). These tools also offer additional teaching benefits. They are very useful in documenting student effort and accountability for fair contribution. They also provide a means for faculty to be conveniently accessible and to provide feedback outside of class time. Additionally, electronic tools help students learn to develop their own resources. These tools then can be a tremendous aid for faculty to address group project problems, to help their students achieve learning goals, and to provide additional teaching opportunities to interact with their students. Thus, by using electronic discussion boards and chat rooms, such as with group projects, faculty can effectively enhance their students’ collaborative learning. References Bobbitt, L. M. , Inks, S. A. , Kemp, K. J. , & Mayo, D. T. (2000). Integrating marketing courses to enhance team-based experiential learning. Journal of Marketing Education, 22(1), 15-24. Bruce, S. M. , & Hwang, T. T. (2001). Web-based teacher preparation in visual impairment: Course development, teaching, learning and quality assurance. Journal of Visual Impairment & Blindness, 95(10), 609-622. Buckenmyer, J. A. (2000). Using teams for class activities: Making course/classroom teams work. Journal of Education for Business, 76(2), 98-107. Cohen, G. (1993). New approaches to teams and teamwork. In J. R. Galbraith & E. E. Lawler, III (Eds. ). Organizing for the future (pp. 194-226). San Francisco: Jossey-Bass. Colbeck, C. L. , Campbell, S. E. , & Bjorklund, S. A. (2000, January/February). Grouping in the dark: What college students learn from group projects. The Journal of Higher Education, 71(1), 60-83. Cottell, P. G. & Millis, B. (1993, Spring). Cooperative learning structures in the instruction of accounting. Issues in Accounting Education, 8, 40-59. Gremler, D. D. , Hoffman, K. D. , Keaveney, S. M. , & Wright, L. K. (2000). Experiential learning exercises in services marketing courses. Journal of Marketing Education, 22(1), 35-44. Jones, J. D. , & Brickner, D. (1996). Implementation of cooperative learning in a large-enrollment basic mechanics class. ASEE Annual Conference Proceedings [CD-Rom]. Kaiser, P. R. , Tuller, W. L, & McKowen, D. (2000). Student team projects by Internet. Business Communication Quarterly, 63(4), 75-82. Maguire, S. , & Edmondson, S. (2001). Student evaluation and assessment of group projects. Journal of Geography in Higher Education, 25(2), 209-217. McNally, J. (1994). Working in groups and teams. In L. Thorley & R. Gregory (Eds. ). Using group-based learning in higher education (pp. 113-120). London: Kogan Page. Michaelsen, L. K. (1992). Team learning: A comprehensive approach for harnessing the power of small groups in higher education. To Improve the Academy, 11, 107-122. Moore, M. (1993). Theory of transactional distance. In D. Keegan (Ed. ). Theoretical principles of distance education (pp. 22-38). New York: Rutledge. Ravenscroft, S. P. (1997). In support of cooperative learning. Issues in Accounting Education, 12(1), 187-190. Reeves, T. (1996). Relevant readings. Technology in teacher education: From electronic tutor to cognitive tool. Action in Teacher Education, 27(4), 74-78. Thorley, L. , & Gregory, R. (Eds. ) (1994). Using Group-based Learning in Higher Education. London: Kogan Page. Tullar, W. L. , Kaiser, P. R. , & Balthazard, P. A. (1998). Group work and electronic meeting systems: From boardroom to classroom. Business Communication Quarterly, 61(4), 53-65. Address correspondence to Jacqueline K. Eastman, Department of Marketing/Economics, College of Business Administration, Valdosta State University, Valdosta GA 31698 (e-mail: jeastman@valdosta. edu).

Tuesday, October 22, 2019

Dulce Et Decorum Vs The Soldier Essay Example

Dulce Et Decorum Vs The Soldier Essay Example Dulce Et Decorum Vs The Soldier Paper Dulce Et Decorum Vs The Soldier Paper Wilfred Owen also uses imagery in Dulce et Decorum Est. He uses a simile to compare the condition of the exhausted soldiers to hags. This is clear in the line, Bent double, like old beggars under sacks, knock-kneed, coughing like hags By comparing the soldiers to hags, Wilfred Owen expresses his opinion in a very degrading way. He also compares the m to beggars which is not an admirable state to be at in war. Compared to Rupert Brookes poem, this quotation clearly shows the difference between the poems. Wilfred Owen does not consider the soldiers to be courageous or heroic for serving their country. Dulce Et Decorum Est also contains metaphors to create a more vivid picture. This is said in the line, All went lame; all blind; drunk with fatigue This tells the reader that the soldiers are physically suffering and are very worn out from the war. Secondly, the poems are quite different in form and structure. Rupert Brookes, The Soldier is a 14 line iambic pentameter sonnet. Brooke has chosen to use this structure as it is typical for the theme. Traditionally sonnets have lofty themes. However, the poetic form is slightly different from Rupert Brookes. Dulce Et Decorum Est is also an iambic pentameter but breaks the conventional poetry form of iambic pentameter to symbolize the breakdown of societys value system. His poem is full of stress as it tries to describe the condition of the tired, fumbling, stumbling men who fought in the war. The length of the lines also varies sometimes. I think the author potentially does this to create focus on the line which he feels is important. Sometimes the short lines say a lot more than the long descriptive ones. The Soldier consists of one stanza, whereas Dulce Et Decorum Est has 4 stanza. The lines in this poem are of different length from one stanza to the other. The rhyme is also different. In The Soldier the rhyming pattern is ABABABABABCABC, while the rhyming pattern in Dulce Et Decorum Est is ABAB. By using the ABAB pattern, the author gets the attention of the reader in an easy way as he has used rhyming couplets that focus on the last words that rhyme in every second line. The other technique is more challenging for the reader to comprehend as it plays with the readers mind. The late change in the pattern is more interesting yet tricky for the person who reads. The poet uses language patterns to better communicate his meaning and feelings. Wilfred Owen uses descriptive language. This is clear in the line, in all my dreams, before my helpless sight, he plunges at me, guttering, choking, drowing. In this line the poet uses verbs in the active present tense reflecting the immediate reality and insistent overpowering personal nature of the enemy. Wilfred Owen uses more words so that he can talk about the battle in great detail, whereas Rupert Brooke can express himself within short sentences consisting of only a few words due to the totally different perspectives they have. Rupert Brooke also writes, A pulse in the eternal mind, no less. Gives somewhere back the thoughts by England given Here he describes his feelings in a very simplistic way. It is not as dramatic as Wilfred Owens way of expressing himself, but then again; the poems bring out two different perspectives of war. Rupert Brooke is very serious and patriotic whereas Wilfred Owen ironically states, The old Lie: Dulce et Decorum Est Pro patria mor. He believes the opposite because he has been exposed to the horrifying image of war. Rupert Brooke finds it heroic and brave to fight for ones country, while Wilfred Owen is trying to express the harsh reality of war. In conclusion, it has been made clear that the poems are similar in one way yet completely different in the other. First of all, it is important to bear in mind that the message is different in the poems which affects the diction and poetic structure. Rupert Brooke leaves more to the imagination by not describing his every thought to the least detail. The rhyming patterns are unlike along with the form of the poems. The different forms, symbolizes their differences. They have two perspectives to war. Despite these differences, there is one element which they both have in common; their use of imagery. Both poems talk about war and are written around the same time which make them similar in subject.

Monday, October 21, 2019

ACT English Practice Questions

ACT English Practice Questions ACT English Practice Questions The actual ACT English section of the ACT exam will have five different reading passages with 75 questions total. Here, try your hand at just one of the reading passages to see how you might fare on this multiple-choice portion of the test. Be sure to use those ACT English strategies! The set-up below is a little different than what youll see on the actual exam. Here, the questions are indicated by a number in front of the bold text youll need to address. On the exam, the numbers will be underneath the underlined portion youll need to address. Additionally, the text will be on the right with the questions on the left on the actual test.   Scroll down for answers below the questions More Than Light Itself              Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   On hot and humid summer evenings, almost everyone has witnessed fireflies, also called lightning bugs, flitting around (2)  your yard or landing on a windowsill and occasionally emitting a soft glow.  Flashing on and off like flashlights or twinkling holiday lights, a firefly is just one of the many organisms that can produce (3)  its own (4)  light. This feature, known as bioluminescence or cold light, (5)  appears in nature quite often.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   All forms of light occur through a similar process. To understand this process, you must first know a little bit about atoms. Atoms are the (6)  smaller parts of elements, such as iron and  sodium, (7)  which have  the same chemical properties. The center of an atom is called the nucleus and is composed of particles called protons and neutrons. Other particles, called electrons, orbit the nucleus of an (8)  atom; just like the earth orbits the sun. The electrons orbit does not change unless the electrons are excited or energized in some way. QUESTION 9 Then, when they fall back to their normal energy level, they fall back to a lower orbit and release packets of energy called photons, (10)  which produce light. Light from a lamp or streetlight is produced when electrons are excited by heat from electricity.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In bioluminescent organisms, electrons are excited by a chemical reaction, not heat, which is why the phenomenon is often referred to as cold light. The chemicals that various organisms use to create light are luciferin and luciferase. Luciferin is the substance that produces (11)  light  luciferase is the enzyme that causes the chemical reaction to begin. In the simplest terms, luciferase makes luciferin react with oxygen, which produces light.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   QUESTION 12  1 Many organisms, (13)  from bacteria and mushrooms to certain sea creatures, insects, and others are capable of producing their own light. 2 Certain fungi, such as the jack-o-lantern mushroom, can also create light. 3 The orange jack-o-lantern mushrooms are often found growing on trees in the fall. 4 Among the terrestrial creatures are fireflies, glowworms, and some centipedes and millipedes. 5 Fox fire is another type of glowing fungus, usually found growing on dead or decaying trees. 6 At night, the gills of the mushroom, found beneath the cap and partway down the stalk, emit a greenish light. ACT English Practice Questions 1.  The writer is considering deleting On hot and humid summer evenings  from the first sentence (adjusting the capitalization as needed).  If the writer were to make this change, the paragraph would primarily lose: A. an indication of the tone that will be used in the rest of the passage.   B. details that emphasize the time of year bioluminescence must  occur. C. an example of the kinds of weather imperative for bioluminescence to occur. D. nothing, because it is irrelevant to the paragraph. 2. F. NO CHANGE G. their yard or landing on a windowsill H. his or her yard or landing on a windowsill   J. your yard or landing on a windowsill 3.   A. NO CHANGE B. its   C. its D. their 4.  Which of the following is NOT an acceptable alternative for the bold portion? F. light, this feature   G. light; this feature H. light, and this feature J. light. This dramatic feature 5.The writer would like to indicate here the surprising frequency of bioluminescence. Which choice does this most effectively while maintaining the tone of the passage and the meaning of the sentence? A. actually appears in nature at a higher frequency than one might come to expect. B. actualy  appears in nature more often than you might think. C. actually appears in nature more often than it does  not. D. actually shows up in nature more than you could ever even believe. 6. F. NO CHANGE G. most small H. smallest   J. more small 7. A. NO CHANGE B. despite having the same chemical properties as the elements.   C. that has the same chemical properties as the elements that contain them. D. and have the same chemical properties as the elements that contain them. 8.   F. NO CHANGE G. atom just like H. atom, just like   J. atom:   just like 9.  Given that all the following choices are true, which choice provides the most effective transition from the preceding sentence in the paragraph to the following  one? A. When electrons absorb energy, they move to a higher orbit.   B. When electrons take in energy, they resume their normal energy level and move to the highest orbit. C. After they are energized, they move into a lower orbit. D. After they are energized, they resume their normal energy level. 10.  Which of the following is NOT an acceptable alternative to the bold  portion? F. which produce light; light from G. which produce light. Light such as that from H. that produce light. Light from J. that produce light from   11.   A. NO CHANGE B. light. Luciferase   C. light, but luciferase D. light; and luciferase 12.Which of the following sentence orders makes the paragraph the most logical? F. NO CHANGE G. 1, 4, 6, 5, 2, 3 H. 1, 4, 2, 6, 5, 3 J. 1, 4, 2, 3, 6, 5   13.   A. NO CHANGE B. from bacteria and mushrooms to certain sea creatures, insects, and others is C. from bacteria and mushrooms to certain sea creatures and insects are   D. from bacteria, mushrooms, and certain sea creatures are Questions 14 and 15 relate to the passage as a whole 14.  The writer is considering adding a statement to the beginning of the passage, clarifying the purpose for writing. Which statement LEAST emphasizes the writers purpose? F. Reading this passage will inform you of instances of bioluminescence in nature and the science behind this phenomenon. G. Although the primary cause of bioluminescence is unclear, after reading this passage, youll know a little more about the science surrounding this magical feature of nature, a few examples of it in the wild, and the chemical reactions that cause it to occur. H. After you finish reading this passage, youll be able to explain scientific data about bioluminescence and provide a few examples of this wonder in the natural world around us. J. When youve finished reading this information about bioluminescence, youll be persuaded to study the complexities of the science behind this phenomenon, and the different forms of nature preserving themselves with a bioluminescent feature.   15.  The writer would like to add a paragraph to the end of the passage challenging readers to donate money to fund research on bioluminescence in habitats around the world. Should this paragraph be added? A. Yes, because the passage is left without a conclusion, and adding a challenge to the end of this piece is a great way to create a conclusion without repeating too much information. B. Yes, because it would tie the whole point of the passage together while offering a way for readers to connect to the scientific data presented. C. No, because although the passage is left without an appropriate conclusion, adding a paragraph about donating money changes the purpose of the essay.   D. No, because the paragraph that is currently at the end sums up the passage enough for the reader to be left with information about bioluminescence that he or she didnt know prior to reading. Answers Question 1 A  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Although this phrase mentions weather, the rest of the essay never indicates that bioluminescence has anything to do with the weather, which gets rid of choices B and C. D is obviously incorrect.  If you completed this question second, answering all of the easy questions first and coming back to this later, youd know that!   Question 2 H  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Here, the antecedent is  everyone, which is singular. It requires the singular  his or her, although we can all agree that youd probably use the word  their  in spoken English. Question 3 B  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Here, we need the possessive pronoun for firefly, so  its  is appropriate.  Its  is a contraction of it is.  Its  is not a word, and  their,  Choice D, changes the pronoun to plural when it must be singular. Question 4 F  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This one is tricky, because you have to figure out which one is NOT acceptable. Choice F creates a comma splice sentence, but every other choice is structurally sound. Question 5 B  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Choice A is too formal, choice C is inaccurate, and Choice D is too informal. Choice B maintains the casual tone the best. Question 6 H  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Here, the superlative form shouldve been used, which would make it smallest,   which rules out choice F. Choices G and J are never appropriate. Question 7 D  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This is a matter of an ambiguous pronoun reference. Were not sure if the pronoun  which  is referring back to atoms or the elements. Choice A is incorrect because it doesnt fix the ambiguity. Choice B creates a different meaning and doesnt fix the ambiguity. Choice C actually creates a new error by using the singular pronoun  has.   Question 8 H  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Remember that a semicolon must follow the same rules as an end mark by joining independent clauses. Here, the second clause is not independent, so a better usage is a comma and the conjunction. Question 9 A  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This sentence must join the previous and following sentences together. Since the following sentence mentions the lower orbit in the comparative sense, we have to assume that higher is what its being compared to. Question 10 J  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This is one of those NOT questions, which means you simply have to cross of the stuff that does work. Here, youre looking to form a correct sentence, so check each one by plugging in. Choice J changes the meaning of the sentences altogether, so it doesnt work. Question 11 B  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the passage, the sentence is a run-on. So, choice A is out. Choice C creates faulty meaning, and Choice D uses the semicolon improperly. Question 12 J  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The easiest way to figure this out is by underlining the topic of each sentence, and paying close attention to transitions. That way, youll logically figure out which should come next. Question 13 C  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Choice B creates another error: subject verb agreement. Choice D leaves out some information (insects), so it has to go. Choice A is wrong because the sentence isnt parallel in context. Question 14 J  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Here, youll greatly benefit from having read the entire passage. If you skimmed, youll miss out on what the author was clearly trying to do, which is to inform you about something. Since choice J says the author was trying to persuade you, it is wrong. Question 15 C  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Although choices A and B indicate that the essay is missing a conclusion and it is, the reason for adding it is incorrect. That kind of a conclusion would neither tie anything together, nor would it keep the tone of the piece. Choice C indicates this.

Sunday, October 20, 2019

Chemistry Definition of Ligand

Chemistry Definition of Ligand A ligand is  an atom, ion, or molecule that donates or shares one or more of its electrons through a covalent bond with a central atom or ion. It is a complexing group in coordination chemistry that stabilizes the central atom and determines its reactivity. Ligand Examples Monodentate ligands have one atom that can bind to a central atom or ion. Water (H2O) and ammonia (NH3) are examples of neutral monodentate ligands. A polydentate ligand has more than one donor site. Bidentate ligands have two donor sites. Tridentate ligands have three binding sites. ​1,4,7-triazaheptane (diethylenetriamine) is an example of a tridentate ligand.  Tetradentate ligands have four binding atoms. A complex with a polydentate ligand is called a chelate. An ambidentate ligand is a  monodentate ligand that can bind in two possible places. For example,  The thiocyanate ion, SCN-, can bind to the central metal at either the sulfur or the nitrogen.

Saturday, October 19, 2019

Religious Beliefs and Government Leadership Research Paper

Religious Beliefs and Government Leadership - Research Paper Example 1-2). Although Romney (2007) cites the influence of religion in the principles of America’s founders, he also states that times has changed, and the emergence of cultural diversity in America requires leaders to maintain their objectivity when making public policy. With his speech, it is evident that Romney supports the notion of Church-State separation, although he admits that his Mormon faith helped shape his values and perspectives in life. In analyzing the speech of Obama and Romney, one can say that both leaders support the separation of Church and State affairs, particularly in their presidential candidacy and in creating leadership policies. For instance, both leaders cite the necessity of providing state benefits and programs that will benefit the majority, regardless of religious beliefs. Thus, although religion influences the decisions of public leaders, politicians should exercise control over their personal opinions lest their opinions violate the beliefs and right s of the majority. However, considering Romney’s argument on faith as a source of one’s fundamental moral principles, one can say that religion, in one way or another, influences how leaders develop their strategies (p. 4). This idea is also evident in Obama’s (2006b) argument about the religious freedom through defining ethics in social interactions (paras. 18-23). Consequently, as a political leader, Obama argues that leaders should take concern of their policies, particularly in the way those policies affect the relationships of the majority. Considering the two speeches, one can say that leaders cannot escape from the influence of religion in their policies, and this is because of the innate tendency of human beings to draw conclusions from our... This paper stresses that the Church-State separation may be considered one of the most challenging aspects of the society, considering that one should maintain objective judgment on critical socio-political aspects. This is particularly true among political leaders, who have to face the challenges of leadership while aligning their values with their existing leadership policies and religious beliefs. For instance, the arguments of Obama, Romney, Cuomo, and Kenney illustrate the challenges of becoming a political leader, which is resolving a crisis while maintaining their diplomacy and religious neutrality. The author diclares that Church-State separation also regulates the power of both political and religious leaders wherein neither can advise the people on their political and religious preferences, particularly during elections. considering the potential biased portrayal of religious traditions in the current pluralistic American society, Obama states that leadership strategies sho uld focus on generating policies that strengthen diplomacy as this ensures objectivity. Relatively, as Obama focuses on the influence of religion on interactions, one can say that Obama’s view on his political office is merely a neutral ground wherein he can discuss policies without having to consider his religious opinions. This report makes a conclusion that Cuomo and Kennedy support the idea of isolating oneself from religious and political influence when creating public policies. Considering that legal enforceable rule on Church-State separation, one can say that presidential candidates should not be evaluated according to their religion. American citizens, regardless of religious beliefs, have the right to establish their political views without undergoing the same religious prejudice that they wish to eradicate in the society.

Analysis the case study sabmiller by gerry johnson 2010 Essay

Analysis the case study sabmiller by gerry johnson 2010 - Essay Example This paper looks on at the company’s performance in the year 2009 and how this was significant in terms of having to apply a number of strategies and try and boost their results a few fold. Also, different strategies that may be applied by the company as futuristic options have also been discussed within the paper with the help of which the company will be able to decide its future advantages and demerits. Briefly speaking, during the year 2009, SABMiller took a number of important steps in order to ensure that the company received a high status and was acknowledged not only in its areas of control and operations but all over the world, on a global basis. It has tried to consolidate its position in the business environment, develop its market and products in the global market, and has also tried to expand and diversify its product detailing in order to develop a stronger and better customer and target base. Almost after ten years of being listed in the stock exchange board of London, the company moved from being number 88 to the 17th position in the FTSE. Its market capitalization had also increased almost four fold. It had become the second largest brewer in the world by global standards and had a number of worldwide brands listed in its brand portfolio. However, all this recognition and success for the company came at the hands of smart decision making, excellent thinking and implementation of action as well as making good choices for strategies. SABMiller had tried to establish itself in the market by taking on its competitors and making a name for itself. It tried to create a balanced environment for itself in the market, and tried to attract global businesses from all over the world to come and partner and collaborate with it in terms of providing clientele for suppliers. With time, the company has tried to acquire as many smaller units as it can in order to help itself grow and establish a network on an international basis. This has helped it to ex pand and make other people aware of its presence in the global market. The company has tried to exploit all kinds of opportunities available to it in different countries of operation and thus has also strengthened its position by joining hands with a number of partnerships and proprietors all over in order to not only give them a chance and raise its goodwill and morality but also help itself set a good network chain. The main aim of the company is to develop a strong portfolio name for the international market and keep its customers and consumers satisfied and happy so that they establish strong connections and contacts with the company with time. The company has thus tried to move into specialty brands and become bait for a more affluent consumer group. It has been trying to locate and provide the target consumers with their needs and wants and try and not let their goals shift from those of the company’s. Yet another strategy in the entire management of the company is its will to never stop striving to do better. The company has an excellent lookout towards its smaller units and collaborations and thus always makes sure that these small intermediaries are also satisfied in terms of the kind of work that they are all carrying out for the main company. Thus, it strives to constantly keep on raising the level of performance at every localized level that it has. Its manufacturing processes have taken a