Change Management

Nowadays we observe an acceleration of change in the value systems worldwide, an adoption of new attitudes, new goals, and aspects leading to rapid change of the society. To survive and develop, an organization must first know how to anticipate and capitalize on the opportunities and to attenuate or eliminate the vulnerabilities. Second, the organization must demonstrate the ability to effectively manage the change process, from detailed investigation of its past and present. Bold, 2011) This report assumes that any organization wishing to adapt their external environment and especially to the progress, must accept the change and respond to them in a quick and responsible way. And to help X Factor organization manages change as it seeks to become more sustainable through resource efficiency, and as it takes corporate responsibility for the effects of the human resources. The objective of this report is to explain the concept and steps to support and help X Factor during their change process of restructuring workplace due to a sustainable workplace.For the start we are going to take a look at our organization and a small introduction of their business and their goals. 2. Background X Factor is one of the biggest international automakers in the world, which has 300,734 employees worldwide. The company was founded in 1980 as a family company to create automobiles. They received Quality Control Award in 2000 in the US branch. After that they started to expand their business to Europe, and started with Germany. After while they established they branches in 10 countries, Germany, I-J, Denmark, Netherlands, France, Italy, Switzerland, Japan, China and Argentina.With growing the business and also with growing markets, managers start to think about the ways to add value to their business. They realized to remain competitive they should be take more attention to the environmental issues. They understood this fact which in addition to ecological aspects of energy and how it can damage the environment and our earth, using energy in fact is really costly, because it is an expensive resource and it is one the highest operational expenditures.Therefore energy consumption has become a major issue for most of the industrial sectors and hence, they are looking for efficient energy consumption methodologies. In other words, reducing energy consumption makes perfect business sense; it saves money, enhances corporate petition and helps every one lead the fight against climate change. (Carbonates, 2011) In one of their branch which is located in Switzerland, in Zurich that is Just commercial and marketing department, they decided to apply sustainability in to their workplace.Their workplace consists of 3 floors in one building, with 120 fulfillment employees and 20 part times. Their objectives for this decision are to act in a way to benefit both their business and also society. Before we go for the change process we will analyze their objectives in their busi ness, because any change in company is objected to reach the objective and the alee of the core business, so it is really important before any change processes to specify the objectives, goals and main value of the business.What we can see in the mission statement of X Factor is as following: â€Å"X Factor will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations be rewarded with smile. We will meet our challenging goals by engaging the talent and passion of people, who believe there is always a better way. Retail Industry, 2009) So we can see that responsibility to planet is one of their objectives in the business, which here regarding to the change process there are indenting to claim this goal in this branch. In following chapters we will see why and how they will apply this goal to their business. 3. Approach The approach which used in this report to apply the change process and getting the best out of it, started by analyzing the company.After a short introduction about the organization itself, we explained the current situation in the company which related to environmental issues to know the culture of this organization. After defining the challenges, opportunities and objectives of the change, we analyzed the best leadership style which could be used (actually used) in the organization by project leaders and also defined the type of change which realized by leaders. Then we did a stakeholder analysis in order to identify who will benefit and challenge in this process.After stakeholder analysis we started with one of the changes model, to apply the process of change in the company. At the end we will analyze the outcomes and results of the change. 2 4. Situation Analysis After lots of discussion and researches on change processes, managers decide for he first ste p try to understand the changing behavior in their groups and organization that require an understanding of how these communities act to work, an identification of barriers and facilitators for change and what influences their behavior in general. 4. Current Situation After a wide analysis with experts in environmental issues, following results were found due to their current behavior in environmental issues: Most of the employees are working in offices which consist of 2 or 3 person, and there are some private offices as well in all three levels. All the Coos have their private offices which are rarely used. There are 5 meeting rooms in whole building which are most of the time empty, because due to their global business most of the important meetings are taking place in other countries, and these meeting rooms will Just usable for domestic issues.After considering the expenses of the company they found out that travel expenses are too high due to taking part in meetings and small discussions. The usage of papers and copy machines are too high. In general usages of energy in the company are also too high, which is almost 1. 5 times more than usual. (This includes water, electricity, heating, light†¦ 4. 2 Organization Culture The culture which exists in the organization is the hierarchical culture, a highly structured and formal place to work with high control.Rules and procedures govern behavior. Leaders strive to be good coordinators and organizers who are efficiency- minded. Maintaining a smooth-running organization is most critical. Stability, performance, and efficient operations are the long-term goals. Success means dependable delivery, smooth scheduling, and low cost. Management wants security and predictability. (Tarp, 2009) Looking to this culture, leaders should try to have a Truckee plan and strategy to implement change.Despite of high hierarchical culture, higher managers willing to have all employees involve to the change process. 3 4. 3 Rea sons for change Sustainability has three aspects in a company, Environmental, Social and Economical. Environmental sustainability is about maintaining the integrity of life support systems. This aspect incorporates the important notions of biodiversity and ecosystem services. As our energy and natural resource demands grow, impacts to ecosystems are systems proportionally growing and causing more damage to the health of our planet and inning communities.Social sustainability is about equity within and between generations and within and between ethnic and social groups. It is inclusive of people's mental and physical well wellbeing and the cohesion of their communities based on a fair distribution of natural resources. Economic sustainability means using resources to provide necessary and desirable products and services for the present generation without compromising the ability of present future generations to do the same.Sustainability presents opportunities for efficiency that can improve business per performance and competitiveness, while reducing operating while costs. Sustainability, 2012) We can also wee three aspects of sustainability in figure 4. 3. 1 : Figure 4. 3. 1: Aspects of Sustainability Source: http://www. Porous-sigma. Com/archives/1082 sigma. Com/archives/1082 4 Energy is one of the highest operation expenditures in an organization, so if the organization wants to stay competitive should care about sustainability and energy efficiency. 4. Benefits/Opportunities Sustainability and being sustainable has lots of benefits for the organization, which we can categorize them in three parts. We can measure the benefits of sustainability on Profit, Planet and People. (Stringer, 2009) Profit: Sustainability can save Organizations Money and Resources, Increases operational efficiency and reduced operating costs, Organizations that embrace sustainability are likely to have an advantage in recruiting and retaining young people w ho value the environment a nd w hose Job preferences may increasingly reflect these attitudes.Given the high concern many organizations have about attracting, retaining and motivating workers, the sustainability advantage could be significant, Increases profit and customer loyalty, Adopting Sustainability Enhances reputation and brand image, Creates new business opportunities, Increases productivity and morale, Preferential government and regulatory treatment, Innovation in market through cooperation with local communities.Planet Significant saving in carbon footprint and greenhouse gas emissions, Reducing energy consumption, Saving planet for future. People Productivity and Increased morale for employees, Positive and healthy work environment, Benefit from a sustainable environment, Increased employee satisfaction Loyalty and engagement to company with sustainable policies. 5 4. 5 Challenges/Barriers One of the biggest challenges and barriers in this change process are employees, ND involving them in the cha nge process.Involving employees are really important in this change process because of the following reasons: The employees are the ones that will be seeing to it that all the day-to-day tasks at the workplace reflect the principles on sustainability. Without their support, the project will surely fail. Involvement is not Just a means. It is also a core value of the sustainability concept that people have the right to have influence on their own working lives. It is therefore in everyone's interest that the employees are involved in he discussion, the planning and the implementation of the workplace initiatives to promote sustainability. FCC, 2004) Here we are going to discuss about some of the reasons which we might face with employees during the change process to a sustainable workplace in the organization: Knowledge and behavior gap This can be due to users' lack of knowledge about general environmental impacts of consumption. And it will also happen because of the lack of commun ication. As we know one the important steps for a successful leader is to communicate with employees, and convince them about the benefits of change transition. Change Management Week 3 Assignment Introduction Briefly explain the change management initiative. Change management initiative is a logical method of an organization transformation process—based on qualitative and quantitative information—from key stakeholders perspective. When an organization is experiencing a change process, it goes through several phases: acceptance, acclimation and commitment. From this change process, Palmer, Dunford and Akins discuss in Managing Organization Change the six different images of managing change. These images of change are director, navigator, caretaker, coach, interpreter, and nurturer.Briefly explain the importance of the Images concepts and application to the change management initiative. Change manager as director is based upon achievable outcomes from a manager’s perspective. These images provide managers with the freedom to audible and make the appropriate adjustments to strategic initiatives in order to fulfill a goal and gain results. C hange manager as navigator is when external forces set the narrative for change and the manager has to maneuver through obstacles and improvise when necessary to achieve positive outcomes.Change manager as caretaker is when both external and internal forces limit a manager’s ability to produce results from known or creative efforts. A caretaker results are normally stagnant and becomes only a manager of bureaucratic ideas. Change manager as coach is when a manager orchestrates and instructs an organization strategic agenda on how to execute and produce results. Change manager as interpreter is when a manager effectively communicates key stakeholders agenda within an organization. Change manager as nurturer is when an organization is affected by external forces that severely control the outcome of a manager.Therefore, a manager comforts and supports an organization by reinforcing a positive attitude, supportive to others, and providing hope. Application Analysis Provide a hist ory of information from your organization or case study that supports the change management initiative. Provide a review of the change management process related to your chosen topic. When my company was going through financial woes due to the U. S. economic downturn in 2009, the CEO and VP of Operations introduced Lean methodology to the company.The Lean concept was based on continuous improvements for every department and emphasized on producing efficiency and cost reductions. The managers managed the change by coaching and nurturing the strategic change initiative. Each company site had a project manager that was trained in Lean and Six Sigma. In turn, every project manager coached Lean throughout the organization and appointed Lean champions (project Lean coordinators) from every department to execute the strategic agenda. After providing this review of the change, based on how the change was managed, how would you assess the people/person who managed this change?What Image woul d you use to describe the change manager(s) style and why? The Lean strategy produced a high production of results and a culture of continuous improvement throughout the organization. Even though the strategy was successful, my company still reduced its workforce by 20%. During this time, the project manager as coach also became the project manager as nurturer. It was extremely difficult to produce results when many employees’ morale was down. Project managers were very influential in encouraging employees to stay focused and weather the economic storm.This approach made most employees hopeful and positive, which produced positive results. Lessons Learned Briefly explain what you have learned by applying the concept to the strategic change initiative. The concept of strategic change initiative focuses on cross-functional support, effective communication, and a consensus approach to produce positive organizational results. Based on what you learned, explain in some detail how a practicing manager could use this knowledge to better manage change. Change is inevitable for all companies.A practicing manager could use these six change images technique to fully optimize opportunities. The manager will be able to produce positive outcomes by being an effective leader through adversity. Identify any mistakes that were made in using the change concept and how you would fix the situation. There were some goals that were not achievable due to the reduction in force and environment. The situation could have been fixed by simply doing an employee assessment and modifying the strategic initiative to reflect the actual number of workers. This would have made the goals more achievable. Change Management Nowadays we observe an acceleration of change in the value systems worldwide, an adoption of new attitudes, new goals, and aspects leading to rapid change of the society. To survive and develop, an organization must first know how to anticipate and capitalize on the opportunities and to attenuate or eliminate the vulnerabilities. Second, the organization must demonstrate the ability to effectively manage the change process, from detailed investigation of its past and present. Bold, 2011) This report assumes that any organization wishing to adapt their external environment and especially to the progress, must accept the change and respond to them in a quick and responsible way. And to help X Factor organization manages change as it seeks to become more sustainable through resource efficiency, and as it takes corporate responsibility for the effects of the human resources. The objective of this report is to explain the concept and steps to support and help X Factor during their change process of restructuring workplace due to a sustainable workplace.For the start we are going to take a look at our organization and a small introduction of their business and their goals. 2. Background X Factor is one of the biggest international automakers in the world, which has 300,734 employees worldwide. The company was founded in 1980 as a family company to create automobiles. They received Quality Control Award in 2000 in the US branch. After that they started to expand their business to Europe, and started with Germany. After while they established they branches in 10 countries, Germany, I-J, Denmark, Netherlands, France, Italy, Switzerland, Japan, China and Argentina.With growing the business and also with growing markets, managers start to think about the ways to add value to their business. They realized to remain competitive they should be take more attention to the environmental issues. They understood this fact which in addition to ecological aspects of energy and how it can damage the environment and our earth, using energy in fact is really costly, because it is an expensive resource and it is one the highest operational expenditures.Therefore energy consumption has become a major issue for most of the industrial sectors and hence, they are looking for efficient energy consumption methodologies. In other words, reducing energy consumption makes perfect business sense; it saves money, enhances corporate petition and helps every one lead the fight against climate change. (Carbonates, 2011) In one of their branch which is located in Switzerland, in Zurich that is Just commercial and marketing department, they decided to apply sustainability in to their workplace.Their workplace consists of 3 floors in one building, with 120 fulfillment employees and 20 part times. Their objectives for this decision are to act in a way to benefit both their business and also society. Before we go for the change process we will analyze their objectives in their busi ness, because any change in company is objected to reach the objective and the alee of the core business, so it is really important before any change processes to specify the objectives, goals and main value of the business.What we can see in the mission statement of X Factor is as following: â€Å"X Factor will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations be rewarded with smile. We will meet our challenging goals by engaging the talent and passion of people, who believe there is always a better way. Retail Industry, 2009) So we can see that responsibility to planet is one of their objectives in the business, which here regarding to the change process there are indenting to claim this goal in this branch. In following chapters we will see why and how they will apply this goal to their business. 3. Approach The approach which used in this report to apply the change process and getting the best out of it, started by analyzing the company.After a short introduction about the organization itself, we explained the current situation in the company which related to environmental issues to know the culture of this organization. After defining the challenges, opportunities and objectives of the change, we analyzed the best leadership style which could be used (actually used) in the organization by project leaders and also defined the type of change which realized by leaders. Then we did a stakeholder analysis in order to identify who will benefit and challenge in this process.After stakeholder analysis we started with one of the changes model, to apply the process of change in the company. At the end we will analyze the outcomes and results of the change. 2 4. Situation Analysis After lots of discussion and researches on change processes, managers decide for he first ste p try to understand the changing behavior in their groups and organization that require an understanding of how these communities act to work, an identification of barriers and facilitators for change and what influences their behavior in general. 4. Current Situation After a wide analysis with experts in environmental issues, following results were found due to their current behavior in environmental issues: Most of the employees are working in offices which consist of 2 or 3 person, and there are some private offices as well in all three levels. All the Coos have their private offices which are rarely used. There are 5 meeting rooms in whole building which are most of the time empty, because due to their global business most of the important meetings are taking place in other countries, and these meeting rooms will Just usable for domestic issues.After considering the expenses of the company they found out that travel expenses are too high due to taking part in meetings and small discussions. The usage of papers and copy machines are too high. In general usages of energy in the company are also too high, which is almost 1. 5 times more than usual. (This includes water, electricity, heating, light†¦ 4. 2 Organization Culture The culture which exists in the organization is the hierarchical culture, a highly structured and formal place to work with high control.Rules and procedures govern behavior. Leaders strive to be good coordinators and organizers who are efficiency- minded. Maintaining a smooth-running organization is most critical. Stability, performance, and efficient operations are the long-term goals. Success means dependable delivery, smooth scheduling, and low cost. Management wants security and predictability. (Tarp, 2009) Looking to this culture, leaders should try to have a Truckee plan and strategy to implement change.Despite of high hierarchical culture, higher managers willing to have all employees involve to the change process. 3 4. 3 Rea sons for change Sustainability has three aspects in a company, Environmental, Social and Economical. Environmental sustainability is about maintaining the integrity of life support systems. This aspect incorporates the important notions of biodiversity and ecosystem services. As our energy and natural resource demands grow, impacts to ecosystems are systems proportionally growing and causing more damage to the health of our planet and inning communities.Social sustainability is about equity within and between generations and within and between ethnic and social groups. It is inclusive of people's mental and physical well wellbeing and the cohesion of their communities based on a fair distribution of natural resources. Economic sustainability means using resources to provide necessary and desirable products and services for the present generation without compromising the ability of present future generations to do the same.Sustainability presents opportunities for efficiency that can improve business per performance and competitiveness, while reducing operating while costs. Sustainability, 2012) We can also wee three aspects of sustainability in figure 4. 3. 1 : Figure 4. 3. 1: Aspects of Sustainability Source: http://www. Porous-sigma. Com/archives/1082 sigma. Com/archives/1082 4 Energy is one of the highest operation expenditures in an organization, so if the organization wants to stay competitive should care about sustainability and energy efficiency. 4. Benefits/Opportunities Sustainability and being sustainable has lots of benefits for the organization, which we can categorize them in three parts. We can measure the benefits of sustainability on Profit, Planet and People. (Stringer, 2009) Profit: Sustainability can save Organizations Money and Resources, Increases operational efficiency and reduced operating costs, Organizations that embrace sustainability are likely to have an advantage in recruiting and retaining young people w ho value the environment a nd w hose Job preferences may increasingly reflect these attitudes.Given the high concern many organizations have about attracting, retaining and motivating workers, the sustainability advantage could be significant, Increases profit and customer loyalty, Adopting Sustainability Enhances reputation and brand image, Creates new business opportunities, Increases productivity and morale, Preferential government and regulatory treatment, Innovation in market through cooperation with local communities.Planet Significant saving in carbon footprint and greenhouse gas emissions, Reducing energy consumption, Saving planet for future. People Productivity and Increased morale for employees, Positive and healthy work environment, Benefit from a sustainable environment, Increased employee satisfaction Loyalty and engagement to company with sustainable policies. 5 4. 5 Challenges/Barriers One of the biggest challenges and barriers in this change process are employees, ND involving them in the cha nge process.Involving employees are really important in this change process because of the following reasons: The employees are the ones that will be seeing to it that all the day-to-day tasks at the workplace reflect the principles on sustainability. Without their support, the project will surely fail. Involvement is not Just a means. It is also a core value of the sustainability concept that people have the right to have influence on their own working lives. It is therefore in everyone's interest that the employees are involved in he discussion, the planning and the implementation of the workplace initiatives to promote sustainability. FCC, 2004) Here we are going to discuss about some of the reasons which we might face with employees during the change process to a sustainable workplace in the organization: Knowledge and behavior gap This can be due to users' lack of knowledge about general environmental impacts of consumption. And it will also happen because of the lack of commun ication. As we know one the important steps for a successful leader is to communicate with employees, and convince them about the benefits of change transition. Change Management Fundamentally change management is commerce with two things, the technique by which change is obtained in any specific company; along with how working class managed to accomplish the desired change. It has been pragmatic that in this globe there are dissimilar kinds of industries, verbal communication and moreover the problems of everybody are diverse from each others however the change management process is almost similar for all (Oliver Recklies).Approach to change management: The reason for the adoption of change management is one with the intention of gaining higher-ranking leadership by individuals concerned in the midst of the expenditure pronouncement, financial support as well as to cover the problems which has been generated for the reason that of change. The change management problem may also be taken as the process which has to describe that how to move from one condition A to a new condition A’.For moving from the position A to A’ there are three types of ob jectives, they are transforming, reduce and apply, the transform is about identifying the differences between the two states, then the reduce goals are about how to eliminate these differences between two states and the apply goal is concerned with making placement of operator that actually effect the elimination of these differences. So it is believed that the process of managing change commences by way of unfreezing then it acquired the anticipated change moreover the process ends with refreezing.It is mostly seen that changes along with the change troubles they in attendance are tribulations of modification so as to they have necessitate of the association no more than that it contrivance by means of an increasingly changing position of conditions, to have better understanding with this approach let us take the example of AT&T and IBM, these organizations are designed by someone else and is being operated by others, it is believe of working class that these organizations has been designed by geniuses and maneuver by idiots consequently for being successfully established they have resolved the predicament of structure at near the beginning stage by the means of the definition, positioning and synchronization of occupation as well as people.Further populace then has to survive by way of this intend, for the reason that the ends comprises previously be conventional, the other people are predominantly apprehensive with means. For this motivation many problem solving efforts establish paying attention on means.So it is understood that approach for managing change take account of appreciative the problem on or after every characteristic furthermore then approaching with the solution in addition to the appropriate submission of revolutionize to arrangement, for this progression the structured approach is taken as the contrivance furthermore it be capable of serving as the successful association group and when it formulate the understanding with the personage revol utionize organization these both paraphernalia make available a framework for supervising (Fred Nickols, 2006).For the change management analytical as well as peoples skills are the basic needs, by analytical skills we mean that one should not make any mistake about, it means that the person whom the managing change task is given they should have better understanding with the situation so they can make right analysis at the right time to give desired results (John Kotter, 1995-2002) and by peoples skills we mean that peoples must have skills to make understanding with the bought up change (Fred Nickols, 2006). Change Management Week 3 Assignment Introduction Briefly explain the change management initiative. Change management initiative is a logical method of an organization transformation process—based on qualitative and quantitative information—from key stakeholders perspective. When an organization is experiencing a change process, it goes through several phases: acceptance, acclimation and commitment. From this change process, Palmer, Dunford and Akins discuss in Managing Organization Change the six different images of managing change. These images of change are director, navigator, caretaker, coach, interpreter, and nurturer.Briefly explain the importance of the Images concepts and application to the change management initiative. Change manager as director is based upon achievable outcomes from a manager’s perspective. These images provide managers with the freedom to audible and make the appropriate adjustments to strategic initiatives in order to fulfill a goal and gain results. C hange manager as navigator is when external forces set the narrative for change and the manager has to maneuver through obstacles and improvise when necessary to achieve positive outcomes.Change manager as caretaker is when both external and internal forces limit a manager’s ability to produce results from known or creative efforts. A caretaker results are normally stagnant and becomes only a manager of bureaucratic ideas. Change manager as coach is when a manager orchestrates and instructs an organization strategic agenda on how to execute and produce results. Change manager as interpreter is when a manager effectively communicates key stakeholders agenda within an organization. Change manager as nurturer is when an organization is affected by external forces that severely control the outcome of a manager.Therefore, a manager comforts and supports an organization by reinforcing a positive attitude, supportive to others, and providing hope. Application Analysis Provide a hist ory of information from your organization or case study that supports the change management initiative. Provide a review of the change management process related to your chosen topic. When my company was going through financial woes due to the U. S. economic downturn in 2009, the CEO and VP of Operations introduced Lean methodology to the company.The Lean concept was based on continuous improvements for every department and emphasized on producing efficiency and cost reductions. The managers managed the change by coaching and nurturing the strategic change initiative. Each company site had a project manager that was trained in Lean and Six Sigma. In turn, every project manager coached Lean throughout the organization and appointed Lean champions (project Lean coordinators) from every department to execute the strategic agenda. After providing this review of the change, based on how the change was managed, how would you assess the people/person who managed this change?What Image woul d you use to describe the change manager(s) style and why? The Lean strategy produced a high production of results and a culture of continuous improvement throughout the organization. Even though the strategy was successful, my company still reduced its workforce by 20%. During this time, the project manager as coach also became the project manager as nurturer. It was extremely difficult to produce results when many employees’ morale was down. Project managers were very influential in encouraging employees to stay focused and weather the economic storm.This approach made most employees hopeful and positive, which produced positive results. Lessons Learned Briefly explain what you have learned by applying the concept to the strategic change initiative. The concept of strategic change initiative focuses on cross-functional support, effective communication, and a consensus approach to produce positive organizational results. Based on what you learned, explain in some detail how a practicing manager could use this knowledge to better manage change. Change is inevitable for all companies.A practicing manager could use these six change images technique to fully optimize opportunities. The manager will be able to produce positive outcomes by being an effective leader through adversity. Identify any mistakes that were made in using the change concept and how you would fix the situation. There were some goals that were not achievable due to the reduction in force and environment. The situation could have been fixed by simply doing an employee assessment and modifying the strategic initiative to reflect the actual number of workers. This would have made the goals more achievable. Change Management Nowadays we observe an acceleration of change in the value systems worldwide, an adoption of new attitudes, new goals, and aspects leading to rapid change of the society. To survive and develop, an organization must first know how to anticipate and capitalize on the opportunities and to attenuate or eliminate the vulnerabilities. Second, the organization must demonstrate the ability to effectively manage the change process, from detailed investigation of its past and present. Bold, 2011) This report assumes that any organization wishing to adapt their external environment and especially to the progress, must accept the change and respond to them in a quick and responsible way. And to help X Factor organization manages change as it seeks to become more sustainable through resource efficiency, and as it takes corporate responsibility for the effects of the human resources. The objective of this report is to explain the concept and steps to support and help X Factor during their change process of restructuring workplace due to a sustainable workplace.For the start we are going to take a look at our organization and a small introduction of their business and their goals. 2. Background X Factor is one of the biggest international automakers in the world, which has 300,734 employees worldwide. The company was founded in 1980 as a family company to create automobiles. They received Quality Control Award in 2000 in the US branch. After that they started to expand their business to Europe, and started with Germany. After while they established they branches in 10 countries, Germany, I-J, Denmark, Netherlands, France, Italy, Switzerland, Japan, China and Argentina.With growing the business and also with growing markets, managers start to think about the ways to add value to their business. They realized to remain competitive they should be take more attention to the environmental issues. They understood this fact which in addition to ecological aspects of energy and how it can damage the environment and our earth, using energy in fact is really costly, because it is an expensive resource and it is one the highest operational expenditures.Therefore energy consumption has become a major issue for most of the industrial sectors and hence, they are looking for efficient energy consumption methodologies. In other words, reducing energy consumption makes perfect business sense; it saves money, enhances corporate petition and helps every one lead the fight against climate change. (Carbonates, 2011) In one of their branch which is located in Switzerland, in Zurich that is Just commercial and marketing department, they decided to apply sustainability in to their workplace.Their workplace consists of 3 floors in one building, with 120 fulfillment employees and 20 part times. Their objectives for this decision are to act in a way to benefit both their business and also society. Before we go for the change process we will analyze their objectives in their busi ness, because any change in company is objected to reach the objective and the alee of the core business, so it is really important before any change processes to specify the objectives, goals and main value of the business.What we can see in the mission statement of X Factor is as following: â€Å"X Factor will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations be rewarded with smile. We will meet our challenging goals by engaging the talent and passion of people, who believe there is always a better way. Retail Industry, 2009) So we can see that responsibility to planet is one of their objectives in the business, which here regarding to the change process there are indenting to claim this goal in this branch. In following chapters we will see why and how they will apply this goal to their business. 3. Approach The approach which used in this report to apply the change process and getting the best out of it, started by analyzing the company.After a short introduction about the organization itself, we explained the current situation in the company which related to environmental issues to know the culture of this organization. After defining the challenges, opportunities and objectives of the change, we analyzed the best leadership style which could be used (actually used) in the organization by project leaders and also defined the type of change which realized by leaders. Then we did a stakeholder analysis in order to identify who will benefit and challenge in this process.After stakeholder analysis we started with one of the changes model, to apply the process of change in the company. At the end we will analyze the outcomes and results of the change. 2 4. Situation Analysis After lots of discussion and researches on change processes, managers decide for he first ste p try to understand the changing behavior in their groups and organization that require an understanding of how these communities act to work, an identification of barriers and facilitators for change and what influences their behavior in general. 4. Current Situation After a wide analysis with experts in environmental issues, following results were found due to their current behavior in environmental issues: Most of the employees are working in offices which consist of 2 or 3 person, and there are some private offices as well in all three levels. All the Coos have their private offices which are rarely used. There are 5 meeting rooms in whole building which are most of the time empty, because due to their global business most of the important meetings are taking place in other countries, and these meeting rooms will Just usable for domestic issues.After considering the expenses of the company they found out that travel expenses are too high due to taking part in meetings and small discussions. The usage of papers and copy machines are too high. In general usages of energy in the company are also too high, which is almost 1. 5 times more than usual. (This includes water, electricity, heating, light†¦ 4. 2 Organization Culture The culture which exists in the organization is the hierarchical culture, a highly structured and formal place to work with high control.Rules and procedures govern behavior. Leaders strive to be good coordinators and organizers who are efficiency- minded. Maintaining a smooth-running organization is most critical. Stability, performance, and efficient operations are the long-term goals. Success means dependable delivery, smooth scheduling, and low cost. Management wants security and predictability. (Tarp, 2009) Looking to this culture, leaders should try to have a Truckee plan and strategy to implement change.Despite of high hierarchical culture, higher managers willing to have all employees involve to the change process. 3 4. 3 Rea sons for change Sustainability has three aspects in a company, Environmental, Social and Economical. Environmental sustainability is about maintaining the integrity of life support systems. This aspect incorporates the important notions of biodiversity and ecosystem services. As our energy and natural resource demands grow, impacts to ecosystems are systems proportionally growing and causing more damage to the health of our planet and inning communities.Social sustainability is about equity within and between generations and within and between ethnic and social groups. It is inclusive of people's mental and physical well wellbeing and the cohesion of their communities based on a fair distribution of natural resources. Economic sustainability means using resources to provide necessary and desirable products and services for the present generation without compromising the ability of present future generations to do the same.Sustainability presents opportunities for efficiency that can improve business per performance and competitiveness, while reducing operating while costs. Sustainability, 2012) We can also wee three aspects of sustainability in figure 4. 3. 1 : Figure 4. 3. 1: Aspects of Sustainability Source: http://www. Porous-sigma. Com/archives/1082 sigma. Com/archives/1082 4 Energy is one of the highest operation expenditures in an organization, so if the organization wants to stay competitive should care about sustainability and energy efficiency. 4. Benefits/Opportunities Sustainability and being sustainable has lots of benefits for the organization, which we can categorize them in three parts. We can measure the benefits of sustainability on Profit, Planet and People. (Stringer, 2009) Profit: Sustainability can save Organizations Money and Resources, Increases operational efficiency and reduced operating costs, Organizations that embrace sustainability are likely to have an advantage in recruiting and retaining young people w ho value the environment a nd w hose Job preferences may increasingly reflect these attitudes.Given the high concern many organizations have about attracting, retaining and motivating workers, the sustainability advantage could be significant, Increases profit and customer loyalty, Adopting Sustainability Enhances reputation and brand image, Creates new business opportunities, Increases productivity and morale, Preferential government and regulatory treatment, Innovation in market through cooperation with local communities.Planet Significant saving in carbon footprint and greenhouse gas emissions, Reducing energy consumption, Saving planet for future. People Productivity and Increased morale for employees, Positive and healthy work environment, Benefit from a sustainable environment, Increased employee satisfaction Loyalty and engagement to company with sustainable policies. 5 4. 5 Challenges/Barriers One of the biggest challenges and barriers in this change process are employees, ND involving them in the cha nge process.Involving employees are really important in this change process because of the following reasons: The employees are the ones that will be seeing to it that all the day-to-day tasks at the workplace reflect the principles on sustainability. Without their support, the project will surely fail. Involvement is not Just a means. It is also a core value of the sustainability concept that people have the right to have influence on their own working lives. It is therefore in everyone's interest that the employees are involved in he discussion, the planning and the implementation of the workplace initiatives to promote sustainability. FCC, 2004) Here we are going to discuss about some of the reasons which we might face with employees during the change process to a sustainable workplace in the organization: Knowledge and behavior gap This can be due to users' lack of knowledge about general environmental impacts of consumption. And it will also happen because of the lack of commun ication. As we know one the important steps for a successful leader is to communicate with employees, and convince them about the benefits of change transition.

People Have Become Overly Dependent on Technology Essay

The world today is more dependent on technology than ever. Over 90% of Americans today own a computerized gadget (Gahran, 2011). People receive email and text messages on cell phones, order fast food online, cars can park themselves, and even when we are driving, the traffic lights are controlled by a centralized computer system (Greenman, 1998). But what is all this access to technology doing to humans? What would we do if our high-tech gadgets failed us do to a wide-spread lack of power or cyber-related attack? The fact is that people of become so dependent on technology that they aren’t prepared for service interruptions. With non-disaster related blackouts up 124% since the early 90’s (Patterson, 2010) and disruptive weather patterns on the rise, people should begin to take steps to break their dependence on technology, or at least have better planning in place when the things do go dark. We should also be more aware of what information is available about us online. The most damaging information is often information released willingly, with little regard for who is viewing it. Read more: Is Society too Dependent on Technology Essay People are too dependent on technology related services for communication, internet commerce, and social media. Technology has had a huge effect on the way people communicate. Many people have traded the convenience of a wired phone in their homes in favor of only cellular phone service. In fact, a study in June 2010 showed that more than one in four homes only has cellular service, up from 13. 6 percent in 2007 (Blumberg, 2011). It’s not just urban areas that have seen in increase in cellular service, every state in the US experienced an increase (Blumberg, 2011). Electing to only subscribe to cellular service is dangerous because cellular phones require frequent charging to function. Additionally, the cellular towers must have power to provide adequate coverage of the signal. Finally, in the event of an emergency, cellular signals can become overloaded. Last August when the East Coast experienced an earthquake, cellular service was disrupted in the DC area for as much as 20 minutes due to the overwhelmed relay stations (Goldman, 2011). Wired phone service doesn’t require power to operate. Choosing to retain wired phone service is one way we can reduce our reliance on technology. You can’t write a paper about technology without mentioning the impact of the internet. For many of us, internet related technologies have forever changed how we work and play. The internet can bring vast amounts of information, entertainment, and conveniences to our fingertips. However, it can also bring unwanted guests in the form of cybercriminals and spammers. A computer virus disguised as or targeting one of these amenities could have serious effects on our personal finances and privacy. Internet commerce has changed the landscape of the business world. Amazon. com and Google have been become two of the most powerful companies in the world, ranking #56 and #73 on the 2012 list of the Fortune 500, but how? Amazon uses the internet to link sellers to consumers, taking a small percentage of the transaction in the process (Kay). When this process is repeated millions of times a day, profits roll in. Google on the other hand generates most of its revenue through advertising (Google). The Amazon’s and Google’s become dangerous when crooks get involved. With Amazon there are many fraud reports concerning both the buyers and sellers. Since Amazon is just the company that brings the parties together, they will investigate but are not liable for fraud. Some of Google’s ads have been unknowingly infected with malware and computer viruses (Mills, 2010). The perpetrators of the Amazon fraud and Google viruses have one goal; your personal information. Information gained from internet commerce transaction can be used to steal your identity. We need to demand that these retailers work harder to eradicate these crooks from penetrating their networks. Social media has become the next big thing in the internet media revolution. People can give friends and family up to the minute updates on their activities and events. Ever look at a typical teenager’s Facebook page? It often reads like a book of their thoughts, ideas, and sensitive information. Allowing this type of access to our most private information could have personal ramifications for years. The internet’s memory is unlimited. What may be funny, interesting, or newsworthy today may not be interesting in the future. In fact, what we say and post online has become the items that make up our â€Å"online footprint† (Clark, 2009). This online footprint is being used by potential employers as a background check type tactic to gain access to people’s private information. Users of social media sites are basically giving their personal information away. A recent study found that 13% of Facebook users and 92% of Twitter users connect with anyone who initiates a connection request (Bradley, 2009). We need to be smarter about what we post and who we allow access to. All users of social media must learn to educate themselves about the privacy policies of these social media outlets before they join and post information. As mentioned, people are too dependent on technology related services for communication, internet commerce, and social media. These technologies in particular have lowered our defenses to cyber criminals and make us less prepared if a true disaster strikes. We need to learn to use these technologies in the proper context and take the appropriate precautions to ensure that our lives are not adversely affected if technology fails us.

Of Mice And Men Characters Essay

In ‘Of Mice And Men,’ all the characters have different problems, whether they are physical, mental or personal. Although the two characters who I feel have the most problems are Crooks and George. Crooks, the black stable buck is forever being pick on by the other men at the ranch, mostly because of his colour. In the time in which the book was set, black people in America were thought of as lower than white people. At the ranch, Crooks cannot live in the bunk-house with all the other men, but he has to sleep in the harness room, at the back of the barn. In this room he is surrounded by all the unused horse tack, and therefore has hardly any space for his personal belongings. Crooks is given no privacy, and gets quite cross because he is not allowed to enter the bunk-house but the other men can just walk into his room. In the book he says to Lennie, â€Å"You’ve no right to come into my room, nobody got any right in here but me.† After he has talked to Lennie for a while, he starts to enjoy having someone to talk to, because when he is in his room by himself, there is no one he can talk with. I think that he likes talking to Lennie because he realized that Lennie is slow, so Crooks can say what he wants and Lennie will not remember anything. To get the other men back for teasing him, he becomes very sour when they enter his room, and as he passes the other men he ignores them, as a pay back for the names they call him. Although I do feel that Crooks gets extremely lonely. All day long he is on his own, he cannot work because he has a crooked back, from once being kicked by a horse, so he has to stay behind at the ranch and generally look after the place. When he was abused by Curley, he cannot answer back, because Curley is the Boss’ son, and he knows that if he gets fired, he will probably not get another job because of his disability. The other man who I think has a lot of problems is George. He has to take Lennie with him everywhere, although, Lennie often gets into trouble and this gets George into trouble too. Without Lennie around him George could have such a good life, â€Å"God almighty, if I was alone I could live so easy. I could get a job and work, an’ no trouble. No mess at all, and when the end of the month come, I could take my fifty bucks and go into town and get whatever I want.† This shows that without Lennie with him, causing trouble, he could keep a good job, and spend his time in the way he wants to, without having to think about anyone else. Although I do think that George likes Lennie, as he is always there to talk to and to share dreams with, they are obviously very close, but George does get annoyed with him, especially because Lennie finds it hard to remember things, such as where they are traveling to. Although he does seem to remember every bad word George says about him. When George talks of the ‘little place’ they’re going to get, his face lights up and he really enjoys seeing Lennie happy and even though George is stuck with Lennie, he still likes having him there. When George is talking to Slim, in the book, he tries to cover up for Lennie’s mistakes in Weed, as he knows that Lennie would never hurt anyone on purpose. At the end of the book when George shoots Lennie he knew that he had to kill him. I think that partly the reason for this is because George knows that Lennie will be shot any way, but if he did it, it would be out of love and protection, and not revenge and hatred. George also knows that he cannot go on with Lennie, always running away from some kind of trouble that Lennie has caused, and the incident at the ranch was probably the last straw. Out of the two men described, I think that the person with the most problems is George. In the first part of the book, he always had Lennie with him, making things very difficult for him to have any privacy or time for himself. Lennie prevented him from ever keeping a job, and this often got him into trouble. At the end of the book, when George shot Lennie, he felt awful, because he was killing his best, and probably only friend. George would always live with the memory of Lennie, and the memory of how he shot him. All throughout the book George was telling Lennie that the other guys on these ranches move from place to place, having nobody. Now George would be like these other guys, but before he and Lennie. I think that George has more problems than Crooks, because in America in those times, all black people were treated lower than whites. Crooks cannot help this problem, because wherever he goes, he would receive the same kind of abuse. Another disadvantage Crooks has, is his crooked back, but again, he cannot help this so he did not create the problem. I feel very sorry for George, as he and Lennie have been through so much together, at some times, he wished that he never had to stay with Lennie, but now everything it over for him and he wants Lennie back.

Narrative Essay Example | Topics and Well Written Essays - 750 words - 1

Narrative - Essay Example Every morning my parents went to work which was a walking distance from the apartment. That day there were clear orders from my parents that there is no going out to play with ice as it had become a daily routine since checking in the neighborhood, few days had gone by since arriving at the city, and we had become familiar with the other kids in the neighborhood. So it was a tendency to go out and play with the ice which to us seemed fun little did we know of the looming danger as it did to Johnson and Robert (20). The meteorological department had stated that there would be severe ice fall that day; the parent also insisted of the same but as kids everything that parents warns against is mere threats. As usual I called my now elite friends and set out to play. On a rather unusual occurrence, the streets, which were always busy, had little life over them, and the ice was falling a bit tenderly unlike what the weathermen had foreseen. Being the eldest in the buddy group, I walked in front and at some point made jokes on the weathermen claiming that they were just figures as their predictions never bore any fruits in most of the times. On this day, my younger brother who one would have confused to be my twin brother preferred to be left behind working out some arithmetic as it had become his usual fun. According to my memories, by the time we were out of the streets, ice was falling profusely, and one would feel the large ice balls falling. Being the ringleader, I encouraged my peers to keep up with the walk until we got to the hill section to begin the wondrous expenditures as usual just like in the reading by Perec, Georges and Bellos (23). Just like a king and their follows, my peers bow down to every suggestion that throbbed out of my immature mouth. Suddenly the ice blocks covered the way and ice was beginning to become glacier and was falling down the path. As the sage goes, he who laughs last laughs the longest and the loudest, hence being

Money and success Essay Example | Topics and Well Written Essays - 750 words

Money and success - Essay Example As money can buy things which significantly contribute to a person’s happiness, and enables opportunities and experiences which would not be possible otherwise, money and success are inextricably linked; money is a predictor of an individual’s success. Money can buy any material thing that a person could possibly desire. Material objects, while in no way guaranteeing happiness or success, do contribute quite a lot to happiness and success in several ways. It is a commonly understood fact that people judge others very quickly and form impressions of others immediately upon meeting them. It is also understood that people often judge others based on what they see; an individual’s looks, clothing, car, house and jewellery all can combine to create an impression of someone. If such things are seen as high quality, impressive or pleasing, this person will have generally made a good first impression. This in turn can lead to friendships, social invitations, success at interviews and all manner of factors which result from creating a positive and impressive first impression. In addition to this, having material things such as a nice house, expensive clothing and fine jewellery automatically create a pleasant living environment. Hav ing such possessions and money also negates the worry and stress that people suffer who do not have money to pay bills or enjoy the finer things in life. In this way, having money to buy material things contributes to an individual’s success by helping to create positive impressions, thereby supporting areas such as friendship and working relationships and enables more opportunities to become available to the individual in several contexts. Other than the relatively obvious material gains that money brings to the success of an individual, money also helps an individual to receive respect from

Injustice of the Copyright Law Essay Example | Topics and Well Written Essays - 1500 words

Injustice of the Copyright Law - Essay Example Users continued to break the law. Yet, these users that violated the law and placed themselves at threat of prosecution and fines were the true citizens. The illegal peer-to-peer services and the citizens that used them were instrumental in redefining the music industry for the benefit of both the consumer and the artist. The importance of the copyright law in reference to audio reproduction has been a direct result of the available technology. In the 1980s the cassette player was the main device available for music reproduction. Successive reproductions decreased the recording quality and manufactures and distributors were able to maintain a competitive edge with respect to product quality. In addition, there were no channels for trading copies and availability was limited to physical contact with the media. This generally restricted the ability to copy a tape to a limited circle of friends. Large scale counterfeit operations were easier to intercept in the marketing stream and were generally highly visible to law enforcement (Kim, 2004). Enforcement of the law was usually a matter of the priorities set by state agencies. In the case of the flourishing overseas bootleg markets, little enforcement was available. However, with the advent of the Internet, peer-to-peer networks, and the Internet the abi lity to trade and reproduce music has expanded exponentially. Digital MP3 copies do not degrade in quality, which removes the original manufacturers competitive edge. There is no need for physical contact of the media and there are no restrictions on the availability as the source can be anywhere in the world and totally anonymous. Historically, reproduction of copyrighted material has been exempted from coverage by the 'Fair and Private Use' clauses of the copyright laws. Fair use allows for the reproduction for certain academic, review, and informational purposes without the consent of the copyright holder. Private use allows for reproduction for personal use and no commercial gain. However, The United States copyright laws were amended in 1992 with the addition of Chapter 10 to the Audio Home Recording Act. This amendment specifically addressed the use of digital audio recording and playback devices and media. The courts have been clear as to the copyright infringement of the reproduction of MP3 audio on computing devices. To be considered a digital audio recording device, the equipment must be, "...designed or marketed for the primary purpose of, and that is capable of, making a digital audio copied recording for private use" (US Code collection, n.d.). Thus, the home computer and hard drive were not exempt ed from the copyright laws as an MP3 player or dictation machine may be. With the rapid onset of advancing technologies and the proliferation of peer-to-peer networking in the late 1990s, the Recording Industry Association of America (RIAA) became more pro-active in their efforts to insure the copyright laws were being enforced. The RIAA that represented the recording industry insisted, "...this theft has hurt the music community, with thousands of layoffs, songwriters out of work and new artists having a harder time getting signed and breaking into the business" (Piracy: Online and on the street, n.d.). The trade group asserted that it was losing billions of dollars to services such as Napster, WinMX, Morpheus, and

Rework--writer can decide for me Essay Example | Topics and Well Written Essays - 3000 words

Rework--writer can decide for me - Essay Example Later, a critical analysis of the literature related to behavioral and cognitive changes along with the impact of music on cognitive abilities and the use of music as therapy will be carried out. The paper will end with a personal view regarding the importance of music education and therapy in the field of education. Due to the important role of music in my life, I chose to study music therapy at Roehampton University following my arrival in the UK. Music not only makes me a happy person but it gives me more confidence and helps me interact with people in an improved manner. My interest in this effect of music on the mood and personality of individuals has motivated me to research this area further. Even though, I have studied this paradigm at the Master Levels, it is still unclear as to why music has such an impact; therefore, I would like to study this area in more detail. Studying this area further will not only help me on a personal level, it will also facilitate my professional development in the workplace context. I also intend to use music in the educational environment which will help me understand the effect music has on learners. In order to understand the impact of music on the cognitive and behavioral changes among individuals, I will review and critically analyze the existing literature in three areas; music education, music therapy and educational psychology. The analysis will help me find links between the three topics and narrow down the research questions to specific topics I am interested in and intend to work on in the future. The literature will be collected from books, journal, newspaper articles, websites, etc. Research plays an important role in education and teaching. As other professionals in the health and social care sector, there is a need to understand the importance of evidence-based practice in the field of education and teaching. Rather than working in a particular way because that is the standard, traditional or

Leadership Plan for Hurricane Andrew Research Paper

Leadership Plan for Hurricane Andrew - Research Paper Example This paper will come up with a leadership plan for addressing the case study outlying Hurricane Andrew and the challenge it brought to the Florida communities. Hurricane Andrew was a catastrophic cyclone that was, at that time, the worst hurricane in the history of the United States. The fourth tropical hurricane, initially named the storm, and then the 1992 Atlantic hurricane season, Hurricane Andrew originated from a tropical wave over the Atlantic on August 16, 1992, from West Africa. At first, strong wind shear stopped much escalation (Waugh, 2000). A decline in shear the next day allowed the depression to strengthen turning into Tropical Storm Andrew by 1200 UTC. This was on 17th August (Waugh, 2000). Nevertheless, increased wind shear on 18th August diminished convection linked to the storm. In the next two days, wind gradient drastically reduced, and Andrew became a minimal cyclone on August 22. Thereafter, the hurricane turned westward under the power of a high-pressure system and began quickly to strengthen later that day. Shortly before moving through the Bahamas, Hurricane Andrew strengthened into a Category 5 cyclone on 23rd Au gust. The cyclone weakened vaguely over the Bahamas to a Category 4 cyclone, but shortly re-intensified into a Category 5 cyclone on 24th August before making landfall on Elliott Key, and afterwards in Homestead, Florida. The hurricane’s effects were mostly felt in Florida as it resulted in mass human displacement and property damage. Assessors estimated that the damages from the hurricane resulted in almost $20billion making it the most devastating and expensive cyclone ever to hit the U.S. (Waugh, 2000). Hence, it was vital to make sure that people recovered fully from the hurricane’s effects and were restored to their previous lives. The United States had a Federal Response Plan (FRP) in place. This was their response arm in case of such calamities. However, the

Poundland in China Essay Example | Topics and Well Written Essays - 2000 words

Poundland in China - Essay Example According to the research findings, Angeline Volker started form studying the history of the company. She found out that Poundland is one of the famous companies in the retail industry. It is a British multinational company having its presence in most of the big countries of the world. It is a public limited company. The company was established in 1990 by Stephen Smith and Dave Dodd. The company deals with various types of products like kitchenware, home, healthcare, gifts etc. The company sells all of its products at  £ 1. The company is considered as the largest single priced retailer in the UK. In 2014 the company earned revenue of 997.8 million pounds. In that year the profit of the company was  £ 13.9 million. The firm has around 10,020 employees who play the vital role in operating the business process. The target of Poundland Company is to increase its market share and customer base. The company has expanded its business operations in many countries of the world. Now it is focusing on expanding its business in China. This country can be a big market for this company. The firm has the objective to the entire market of China. In different other countries, the company is enjoying strong growth in customer acquisition and sales. The company expects the same business growth after expanding into China market. The next issue Angeline considered to be essential was evaluating the brand of the company. Poundland is into the retail industry for a long period of time. The retail stores of Poundland sell products of different brands. The company also has products of its own. The company is famous for selling all products for  £ 1. This unique pricing policy helps the brand to attract the maximum number of customers.

Business communication Essay Example | Topics and Well Written Essays - 1500 words

Business communication - Essay Example Giving details of how effective messages can be created or directed. I have undertaken several different tasks and assignments in this course. Various oral presentations by using different techniques were done. Use of slides and presentation transcripts were also part of my study activities. Portfolios part comes with two different parts. Part A consists of article review and speech review. Different tasks were performed which improved my capacity and learning towards article and speech review furthermore part B involved self reaction and poster submission. I learned through a workshop that how effectively one can design posters and what should one consider in order to effectively conveying message through poster. The course started with the focus on history of business communication deriving it from different eras and also telling about different developments chronologically, such as the era before 1600 and so on. Furthermore a brief summary of history of communication was presented. We were then told about effectiveness of business communication, definition, need, importance and trends. Later different communication models were put up such as transactional, transformational and basic model. Furthermore barriers and flow of information in an organization were studied. Started with the topic behavioral protocols and ethical communication in which do’s and don’ts regarding how to be professional on jobs were told. Later four views of ethical behavior and their factors were discussed with further emphasis on how ethics in communication should work. Started with one of my favorite topic emotional intelligence and gender communication. In which IQ and emotional intelligence role and importance were explained. Further managing and developing of emotions were highlighted. Different strategies and models were also explained, such as nine strategies for promoting emotional intelligence and Mayer’s and

Data Analyzing Tools And Techniques Essay Example | Topics and Well Written Essays - 500 words - 1

Data Analyzing Tools And Techniques - Essay Example These statistical presentations are unable to draw out in-depth coverage of the actual information even after the allocation of huge investment in data analysis. Consequently, alternative devices are being taken into serious consideration to transferring the knowledge along with a statistical presentation of the entire data. The present study presents the model that successfully presents the model that accepts the challenge of transferring the data to knowledge and results in a comprehensive and refined way by encompassing every characteristic of the given information separately. It neither drops any information from an analysis nor does it conceals basic knowledge the actual data intends to communicate; hence, it is of great value for taking steps towards right direction while taking decisions and devising strategies at different organizational levels at large. Policymaking always relies upon accurate facts in recruitment, placement, promotions and even dismissal of employees; it is equally significant for examining of corporate culture, profit rate and visits and satisfaction scales of the customers regarding a particular organization as well. The model is based upon five key competencies including software technology skills, statistical modeling and analytic skills, knowledge of the data, knowledge of the business and communication/partnering skills, all of which are essential for data analysis. Since over three-fifths of the managerial staff views organizational and cultural factors as the greatest barriers to achieving targets, the model provides the all-inclusive presentation about organizational culture too. Particularly, data related to sales volume is most important for managerial staff, comprehensive and analytical record of which is essential for future business plans in technological, transformational and analytic processes.

New Product Launch Marketing Plan Essay Example for Free

New Product Launch Marketing Plan Essay Our company is Audi AG. Audi is headquartered in Germany and is a subsidiary of Volkswagen since 1966. Founded in 1909 by automotive pioneer August Horch, Audi specializes in high end and luxurious automobiles (Audi Club North America Northeast , 2014). Audi’s cars collection is comprised of sedan, SUVs, convertible, coupe, diesel and hybrids. Audi is one of the three biggest luxury cars companies in the world. Our plan is to launch our newest headlights technology along with thousands of new cars around the globe. The automobile market is driven by technology and Audi intent to be the premium brand (Audi Ag, 2014).We intent to do so, by delighting our customers worldwide (Audi Ag, 2014). Safety is the number one decision motivator when purchasing a car regardless of where you live and Audi wants to capitalize on that. To predict our consumer’s buying impulses, we will rely on social, cultural and personal factors (Kotler Keller, 2012).Now is the best time to launch such a product as people drive more and more due in part to recent planes crashes and disappearance. By making night rides safer, Audi intent to gain an edge against its competitors and increase annual sales. Germany and the USA will be our launching platform. We intend to maximize our sales by putting together a strong advertising campaign. We will be utilizing social media like Facebook, Twitter, Instagram, we will also advertise via television, radio, billboard, etc. Our advertising team is composed of Me Philippe Biboum, Kevin Mobley, Kirkland Browne, Dana Cannon, Tameika Mclean and Johanna Gutierrez. We are highly qualified and we have combined over twenty years of experience in this field. Here are the components of our plan. Executive summary Situational analysis Market growth potential and competitive analysis Segmentation, target market, and positioning Pricing and distribution strategies Marketing communication plan Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense) Intended marketing objectives for Y1, Y2, and Y3 Evaluation and control metrics and methodology to measure performance Contingency planning Situational Analysis The Audi of America News Channel (2014) website stated that in July 2014, Audi increased its sales by 11.9%. This represents the 43rd consecutive record sales for our brand. The launch of our new headlights technology will increase sales even more. Germany and America will be our test launch and we are confident that it will be a success. Our target markets are rich men and women as well as families. Our product will be sold to every individual who is able to purchase and maintain a luxury car. We have a wide collection of cars to will fit everyone lifestyle. In terms of demography, our product aims at people between the age of 25 and 60 who have a lot of money. We recently have been making cheaper car to capture the consumers less than 25 years of age. Audi is aware of the fact that gender, family status and age influence car buying, that is why we built certain models fit younger generation like the A6, SUVs and sedan for families and coupe for single people. Geographically speaking, Audi knows that car buying differ according to the location. Our product will be appealing to individuals who live in the outskirts of big cities, or deep in the country because they often have to drive on roads that are not well lit. Social class, personalities and lifestyles divide the market into psychographic segmentations. Audi’s cars are aimed at upper social classes. We target individual who like a flashy lifestyle and want to show their wealth because we know they can afford the technology. About the market growth, we know that there is a need for a product such as our new headlights. According to the Highway Loss Data Institute (HLDI), good quality headlights are one of the best ways to avoid car crashes (Insurance Institute for Highway Safety, 2012). The recent  plane crashes along with airfare are driving people to drive more and more. We know we will increase our sales as long as we have a strong marketing campaign to advertise our produc t. SWOT analysis One of the strength here is that our product provides a safer nighttime driving experience for drivers who do long distance driving. The cost to add the feature will increase the purchase price of the vehicle and this is a weakness. An opportunity could be the effective utilization of marketing approaches will help to determine market need (i.e. surveys) and gain a competitive advantage (promotion, placement/positioning. Audi’s competitors such as BMW, Mercedes Benz, etc. can use the same or similar product if there is no patent on the development of the product and this is a threat to our bottom line. Our key to success here is to respond to consumer demand by creating a product they want and need. That product is the new headlights technology. This product will separate us from our competition because it is an innovation, it will help save lives and increase our bottom line. Market growth potential Audi’s goal is to slowly integrate their LED headlight technology into all of their vehicles. They will begin by installing them in higher-level class of vehicles as an â€Å"upgrade† option. Brighter, longer lasting headlight bulbs will reduce the cost of replacing regular bulbs, and brighter headlights will increase driver visibility at night. Audi expects competitors to install similar devices in their vehicles; however, Audi believes their version is longer lasting, brighter and safer for Audi drivers as well as, other drivers on the road. Competitive Analysis The automobile industry is fiercely competitive in the United States as well as, internationally. In 2006-2008, the automobile industry suffered a significant financial loss, especially the big three in Detroit. Foreign automobile manufacturers took advantage and saw growth. While some Asian and European manufacturers also suffered, many upgraded base models to entice buyers to purchase their product. Automakers did what they could to gain the upper hand against their competitors. Audi was no different, seeing a drop in sales during this time. For many customers, safety, reliability, and  fuel efficiency are increasingly important, more so than flash, speed, and power. The safety and visibility of an Audi driver is a priority Audi is attempting to increase. Segmentation The market segmentation has spate, but distinct parts: geographical, psychographic, and demographic. Audi will use geographical sales statistics to determine where sales are highest. Introducing upgrades and changes to Audi vehicles to the customers who buy them more frequently will benefit Audi and satisfy customer demand. Audi is responding to increasing customer demand for safety; therefore, increasing driver visibility satisfies customer demand. Moreover, the longer lasting, brighter headlights benefit teen and elderly drivers who may become easily distracted or have difficulty seeing at night. The increase in safety may also decrease accidents, which will make insurance companies happy. Target Market Audi is not specifically targeting one particular group; however, brighter lights will benefit drivers with limited experience or with poor vision or night vision the most. Elderly drivers are more likely to benefit from brighter headlights to increase their visibility at night. The headlight feature is not limited to elderly drivers though, all drivers can benefit from the safety feature. Audi expects high customer satisfaction and will eventually implement the LED headlight in all of their models. Any driver concerned for safety is part of the market Audi is targeting. Longer lasting lights means less maintenance cost, and brighter lights means other drivers can see the Audi sooner, and the Audi driver can see the road or and any debris in the road, sooner. Positioning Positioning is important, and precise placement of the headlight translates to better driver visibility. However, regardless of how bright or long lasting the headlight is, defensive, non-distractive driving is key to reduce traffic accidents and avoiding road hazards. Moreover, the ability to see an item in the road sooner will help the driver prevent a collision; however, failure to pay attention to the road will increase the potential for at-fault accidents and collisions. While many discard some features as â€Å"unnecessary,† brighter, longer lasting headlights is a product Audi feels  confident implementing, and confident customers will respond in an overwhelmingly positive way. Pricing Distribution When looking at pricing and distribution there are several factors to be considered. The wholesaler’s will always calculate its prices by adding the cost of the product itself (headlights), wages involved in the production, the overheads and cost to deliver such. Then, after the wholesaler calculates a reasonable mark-up, the product will then be sold to Audi. It is then Audi’s job to make the best out of this product by the promotion it carries out. Before Audi agrees to any business with a headlight manufacturer Audi strategizes and plans a how to price and distribute. Audi is a well-known luxurious vehicle where they now will have an added feature to promote safety. The sales potential are very high as we are targeting those that enjoy road trips, those that are behind the wheel for extended amount of hours. Audi then has to reanalyze its decision and consider losses, what if this does not work, how this will impact our business, what are other cost effective routes we can take. These are all considerations Audi has to take into play if the brighter headlights for their vehicles do not create more sales. This is going to be considered as a standard on all of Audi vehicles, it is not an add on feature Audi plans of charging extra for. Marketing Communication Plan Audi believes in its product. Before a company can be successful it must build its own awareness. Audi has built that awareness! Every day you see accidents caused by poor visibility due to poor lighting. Audi will use this to their advantage when marketing and communicating to its customers and potential customers the advantages of Audi’s new improved headlights. Furthermore, it is advantageous for Audi to stress the fact that the price tag of the vehicles have not changed due to the improved and upgraded headlights. Audi has been dedicated to communicate to its customers, potential customers and competitors that they have the solution for accidents caused by poor visibility due to poor lighting. They are advertising this through every mean of communication possible. Then internet/ media is a huge marketing communication source, the radio, newspapers, billboards, and the public itself by word of mouth. When driving  on the road if you see an Audi vehicle you will see the di fference in their bright headlights when compared to other vehicles. Asserting the fact that you communicate with all of your customers and potential customers plays a vital part in how successful this will be. Audi has identified families and one of their targets and this is the main target we are communicating our new product to. Audi has partnered and networked with different sources such as â€Å"safety programs† and/ or famous people, have also taken it a step ahead by recording infomercials on highways, dark roads and valleys to show its costumers the strength behind the new headlights their vehicles have. Audi has been servicing consumers upwards of one hundred plus years and Audi intends on being a provider until the end of time in order to stay relevant in the automotive industry Audi is aware of the evolving of automobiles. Audi has done its research throughout the years and through the years consumer safety has remained the number one factor when building an effective brand. Audi has continued to serve the consumer while remaining at the head of its class of Luxury automobiles. In past research through the National Highway Traffic Administration Audi found that one of the major issues of car accidents within the United States stemmed from blinding headlights (NHTA, 2013). The new product that Audi seeks is to install the LED headlights with objectives based around consumer safety first as well as profits. The objectives provided focused on the product from beginning to end starting from year one when Audi began searching for the new product to elevate the company. Audi will definitely captivate its target audience as well as reach its sales growth, once it begins manufacturing the product and getting the products in its show rooms. Objectives: Year 1 Completed research on issues surrounding vehicle safety Find the issue and find a product that will assist in increasing consumers comfort when driving Find target audience Year 2 build a Safe brand to suite consumers’ needs  implement the strategy in vehicles that target our initial consumer market (families) seek profits of upwards of 10-15 percent within the first year Year 3 Implement products in remaining vehicle models that service all consumers. Seek to increase Revenue another 10 to 30 percent Begin research on new product to assist with current features Financial Information It is imperative that the financial outlook of Audi for 2014 is predicated on the prior performance drivers. In 2013, the Audi A4, A6, Q5, and Q7 experienced increased sales from the previous years over the other vehicle models. The A4 and A6 belong to the sedan category and the Q5 and Q7 are in the SUV/crossover category. That being said, it is forecasted that these same vehicle category’s sales will continue to increase in 2014. Therefore, the introductory marketing of the new headlight designs should be donned in the aforementioned vehicle models. Moving forward, the following financial data, to include forecasted demand, sales, break-even point sales/units, and marketing/promotional budget expense, shall represent the four top selling vehicle models. Audi is looking to increase revenue by four percent annually over the next three years. With the addition of the enhanced headlights, Audi believes the projected forecasts will be successful. Figures A – D illustrate the proposed forecasts for each vehicle. Figure A. Figure B. Figure C. Forecasted Break-Even Point Analysis Figure D. Evaluation and Control Metrics Utilizing control metrics to measure the success rate of employed strategies is a very important aspect of the marketing plan. Ensuring the success of the chosen methods of marketing is needed to determine if changes should be and/or can be made to increase revenue. There are a variety of metrics tools that can be used to benchmark marketing data, but identifying four of  them will suffice for this particular analysis. 1 Market Size – the number of units sold to a market in a specific period of time (1 year). 2 Market Share – the number of units sold in a specific period of time that represents a percentage of the entire market size. 3 Brand Awareness – Actual and potential customers being able to identify the Audi brand. 4 Customer Satisfaction – Customer’s perception of Audi’s product and service delivery. (www.dobney.com, p.4-25). Contingency Planning The contingency plan for Audi headlights is very simple. As headlights are already used on every make and model, these advances in technology are not the reinvention of the wheel. These changes propose no danger to the continued success of Audi’s business operations. We will apply for a patent which will protect our new LED technology and lighting design for two years, and we actively pursue all copyright infringement to prevent any future instances. As it is inevitable that after the two year protected period that others will follow our lead we will use those two years to develop new designs with respect to LED lighting that will not only increase safety, but will also define Audi’s brand by a visual representation contained in our headlight assembly. A lighted trademark if you will. Our definition of success with respect to contingency planning will be to defend our position for the first two years while developing a trademarked light design for all future Audi models. References Anonymous. Understanding market metrics. Retrieved August 17, 2014 from http://www.dobney.com/Research/market_metrics.htm AUDI AG. (2014). Retrieved from http://www.audi.com/corporate/en/company/corporate-strategy.html Audi Club North America Northeast. (2014). Retrieved from http://www.neqclub.org/about-us/audis-history.html Audi of America News Channel. (2014). Retrieved from http://www.audiusanews.com/newsroom.do;jsessionid=B4BD8EEE4DAD44DA49C746C83D80A7BE?id=65allImage=1name=sales-newsmid=98 Insurance Institute for

Thermodynamics and Fluid Mechanics: Coffee Filter Machine

Thermodynamics and Fluid Mechanics: Coffee Filter Machine Background/IntroductionIn this assignment they are tasked to explain how an electric coffee filter machine works and its scientific process. they are also tasked to calculate the amount of power it uses and energy it needs to keep that coffee warm and its efficiency when its keeping it warm, which is important because if the coffee isnt very efficient and uses a lot of energy or a lot of heat can escape then it could lead to high energy prices just to keep coffee warm. Once the efficiency has been calculated they also need to find out how it can be improved further, they are required to at least focus on one element to improve its efficiency. This coffee machine works by holding the water you put in it in a reservoir, that water then goes down a hole in the reservoir and into an orange tube. This tube is used to carry the cold/room temperature water to the aluminium tubing which conducts the heat from the heating element through the warming plate which consists of a heat conductive grease that helps heat the water up. The heating element does this when its coiled wire heats up as electricity runs through it. This heating element has two purposes, one of which is initially heating the water up and its second purpose comes in a later process. The aluminium tube is connected to the white tube which carries that hot water up to the shower head. This white tube doesnt consist of a pump to carry the water up, instead the bubbles from the boiling water rise in the tube and carry the water up to the shower head and the machines one way valve allows the water to go up the tube without coming back down and into the reservoir. Once the hot water reaches the shower head, it gets evenly sprayed on to the coffee grounds, picks up the caffeol and gets poured into the coffee pot. Once the coffee has been brewed the second purpose of the heating element is keeping the coffee warm which has many advantages one of which is to keep it warm for other people in the house after you brewed your own.   [1] These coffee machines are very reliable but there is always a possibility of failure, although a few have easy fixes. One way the coffee machine can fail is when the switch or even its power cord stop working which can be repaired by a professional although can sometimes be expensive so it would be more cost effective to buy a new machine. Another way is that the one-way valve can get clogged up letting the water back down the tube or simply not letting the water through at all. An easy fix for this is by simply scooping out any debris with a small object such as a toothpick. The tubes can also get clogged up. A way to fix this would be by running a cycle with vinegar and then running 2 cycles of clean water to rid of any vinegar left in the machine. Fig 1. [2] Experiment AnalysisTo collect their results, they had to weigh a few things. They weighed the jug when it was empty, the jug when it was full and calculated how much the water weighed. They did their experiment by letting the coffee machine heat the water up until its finished, they then took the jug filled with hot water and measured the temperature change every 2 minutes. Here are their results for 12 cups: They decided to take the jug out of the coffee machine when measuring their results because then when they are to calculate the energy needed to keep the coffee warm, they minimise the chances of under calculating as the coffee machine only partially covers the jug so not as much heat would escape, taking the jug out allows us to check the maximum amount of heat that can escape over certain intervals. They see that the water started off at 83 degrees Celsius and went down to 66.8 degrees Celsius with the temperature changing roughly between 1-1.4 degrees Celsius every 2 minutes. For the experiment they used a scale for weighing the empty jug and the jug when it was filled with water. They also used an electronic thermometer to accurately measure water temperatures. A coffee machine was also used as the experiment couldnt be done without it to heat the water up. For 10, 8, 6 and 4 cups the method the exact same although less water was used, here are the results: 10 Cups Results: As you can see in the 10 cps results, there is a dramatic change in temperature in the first 2 minutes in comparison to the 12 cups results. 8 Cups Results: 6 Cups Results: 4 Cups Results: They can use the results from this experiment to calculate heat loss and the rate of heat loss. To calculate the heat loss (Q Units: -Joules) they take the mass of the water and multiply it by the specific heat capacity and then multiply it by the change in temperature (Q= m*Cp*ˆâ€  T). Then they did the rate of the heat loss ( units: ) which is mass of the water multiplied by the specific and then multiply it by the change of temperature and then divide it by the change of time ( = m*Cp*) Below are the calculations for each of the experiments: Amount of Water Heat Loss (Q) Rate of Heat Loss () 12 Cups 124563.25 J 69.20 10 Cups 136682.90 J 63.38 8 Cups 89264.75 J 49.59 6 Cups 89145.42 J 49.53 4 Cups 71119.88 J 39.51 Amount of Water Mass of Water 12 Cups 1.75 kg 10 Cups 1.46 kg 8 Cups 1.17 kg 6 Cups 0.91 kg 4 Cups 0.65 kg Costs: In the UK it currently costs 0.01174 pence per Watt per hour. To find how much it costs per second they have to divide that number by 3600. 0.01174/3600 = 3.261111111 x Js-1 To calculate how much it costs to keep the coffee hot they use their new cost per Watt per second and multiply it by the rate of heat loss () and then multiply it by 3600 to get the cost per hour to keep the coffee hot. Amount of Water Cost (Pence per Wh) 12 Cups 69.20 0.8124048 10 Cups 63.38 0.7440812 8 Cups 49.59 0.5821866 6 Cups 49.53 0.5814822 4 Cups 39.51 0.4638474 DiscussionBecause the coffee machine is an open and transient system, the coffee jug and reservoir is constantly losing heat the coffee machine needs to have good thermal insulation to prevent heat from escaping. One improvement that couldve been made to the results is use the equation for thermal resistance to calculate the rate of heat loss. By calculating the thermal resistance of the glass jug we can calculate how much heat escapes from it more accurately. The thermodynamics heat processes are conduction, convection and radiation. Mentioned in the background is how the heating element heats up the water through the warming plate, this happens by the process of conduction which is moving heat from a warm location to a cold location, the heat plate and from the heat plate to the aluminium tubing which heats the water up. In the analysis results, specifically for the 10 Cups, there was an anomaly in the first bit of data, the difference in temperature was very high in comparison to the others and this was due to human error. In the first 2 minutes the stopwatch mightve not been started at the correct time or there mightve been a problem when the temperature was being measured. One improvement that couldve been made to the coffee machine to increase its efficiency could be to redesign the coffee jug and manufacture it out of insulated metal to decrease heat loss but with a piece of glass down the middle of it so that you can still see how much coffee is left in the jug, doing this will ensure that less heat escapes the coffee jug, having a big impact on the cost to keep the coffee warm. References: [1]   Brain, M., Toothman, J. (2006, November 29). How coffee makers work. Retrieved February 2, 2017, from http://home.howstuffworks.com/coffee-maker.html [2]   Retrieved February 2, 2017, from http://s.hswstatic.com/gif/coffee-maker-17.jpg https://www.ukpower.co.uk/home_energy/tariffs-per-unit-kwh An early cam was built into Hellenistic water-driven automata from the 3rd century BC.[2] The camshaft was later described in Turkey (DiyarbakÄ ±r) by Al-Jazari in 1206. He employed it as part of his automata, water-raising machines, and water clocks such as the castle clock.[3] The cam and camshaft later appeared in European mechanism